30 Inspiring Women Shaping the Future of Marketing
By Ashutosh Zutshi
They are set to inspire the next generation of marketers. From luxury hospitality and tourism to finance, retail, and technology, these 30 women marketing leaders are setting new benchmarks in brand building, digital innovation, and customer engagement.
Marketing is more than campaigns and communications. It’s about shaping experiences, connecting people, and driving meaningful impact. Across Saudi Arabia, women are leading this transformation, bringing creativity, strategy, and leadership to every project they touch.
From luxury hospitality and tourism to finance, retail, and technology, these 30 women marketing leaders are setting new benchmarks in brand building, digital innovation, and customer engagement. Their work elevates the companies they represent and inspires the next generation of marketers.
This list celebrates their achievements, vision, and influence, highlighting the women who are shaping the future of marketing today.
Amal Almustafa | Marketing Director | Food Unit Company
Amal Almustafa is an experienced marketer, specialising in event management, public relations, and strategic communication. As a marketing director, she excels in creating innovative marketing strategies, managing campaigns, and producing market-relevant social media content, driving brand growth and engagement.
Amira Afandi | General Manager of Marketing & Corporate Communications | Jeddah Airports
With 17+ years of experience in marketing, communications, and advertising, Amira Afandi leads brand communication strategies and oversees marketing, PR, and corporate events at Jeddah Airports. She also drives internal communications to enhance employee engagement and loyalty while managing key initiatives.
Barbara Graziani | Head of Brand Marketing and Comms | NEOM
Barbara Graziani leads global brand marketing and communications for NEOM’s Hotel Division, focusing on campaigns, brand launches, hospitality positioning, and narratives rooted in innovation, sustainability, and design. She oversees PR, social media, partnerships, and stakeholder engagement to build a future-focused brand.
Beatriz Fernandez Moradiellos | Executive Director of Marketing & Public Relations | The Ritz-Carlton Hotel Company, L.L.C.
Beatriz Fernandez Moradiellos has over a decade of global experience and a career spanning luxury and retail marketing globally. With strategic expertise and creative sophistication, she leads the marketing vision for The Ritz-Carlton Riyadh, blending emotive storytelling with clear business strategy.
Dalya Katoah | Chief Marketing and Demand Officer | Golf Saudi
Dalya Katoah has 18+ years of experience leading global brand strategies, content ecosystems, and multi-market marketing initiatives. In her role, she works on embedding golf into Saudi Arabia's culture, creating pathways for local talent, and ensuring women's golf is a visible and celebrated part of the national story.
Donya Abdulhadi | Executive Director, Marketing, Communication and Strategic Partnerships | Saudi Arabia’s Ministry of Culture
Donya Abdulhadi leads a diverse team of in-house and agency experts in brand, content, design, media buying, data, and media relations. Under her leadership, the Foundation’s biennales attracted nearly one million visitors, earned global headlines, and achieved triple-digit growth in online engagement.
Ghada Othman Alrumayan | Group Chief Shared Services Officer | ROSHN
Ghada Othman Alrumayan has over two decades of leadership experience, driving sustainable growth and brand excellence aligned with Saudi Arabia’s Vision 2030. At ROSHN, she leads the group’s transformative rebranding to position ROSHN as a leading multi-asset developer expanding beyond real estate.
Ghadah Alajlan | Executive Director, iz Youth | Alinma Bank
Ghadah Alajlan leads the iz Youth initiative, a comprehensive digital banking experience designed specifically for young individuals. In her role, she oversees the creation and enhancement of a comprehensive digital banking experience that caters to the unique financial needs and lifestyles of youth.
Hanin Aloufi | Head of Group Marketing and Corporate Communications | BSF
Hanin Aloufi is a dynamic senior design and marketing professional with 10+ years of experience across brand strategy, communications, and design leadership. At BSF, she leads strategic brand initiatives, enhancing engagement and reinforcing corporate identity within Saudi Arabia’s competitive financial sector.
Hiba AlKurd | Brand Director | Cenomi Retail
Hiba AlKurd has over 15 years of expertise in brand management, strategic marketing, and retail operations. At Cenomi Retail, she leads multi-category retail stores, enhancing the customer journey through innovative programs, curated catalogues, optimised product offerings, value-added services, and partnerships.
Jana Bader | KSA Country Head Business Development & Regional Director of Public Relations | Valor Hospitality Partners
Jana Bader leverages her experience to drive Valor’s expansion across Saudi Arabia, focusing on building partnerships and securing opportunities aligned with Vision 2030. She plays a key role in navigating the hospitality and real estate sectors, helping Valor deliver culture-led services that maximise investor ROI.
Dr Kate Barker | Chief Futurist, Executive Board Advisor & Coach | NEOM
Dr Kate Barker’s role centres on transforming human capital, workforce models, and leadership pipelines to support NEOM’s vision as a cognitive, human-centric city. She also designs policies for AI-integrated workforce structures, agile operating models, outcome-based performance systems, and digital workplace ecosystems.
Lara Maggiore | Southern Europe Markets Director | Saudi Tourism Authority
Lara Maggiore has 25+ years of experience in tourism and major events, specialising in commercial, marketing, and communications. She currently leads government projects, focusing on enhancing tourism destinations, cultural and sports events, entertainment industries, and regional economic districts across Saudi Arabia.
Linda Alkhadra | Marketing Senior Department Head | Nahdi Medical Co.
Linda Alkhadra is a seasoned marketing leader with 10+ years in beauty and pharmacy retail. She specialises in brand strategy, digital, social media, PR, and events, with a strong record of driving brand awareness, boosting sales, and enhancing customer loyalty through impactful strategies.
Marwa Alnabhani | Director Customer Experience | ROSHN
Marwa Alnabhani is a customer experience leader with 15+ years of proven success in managing over 19 projects across diverse industries in the Saudi market, across marketing, sales, and customer service. She has a strong track record in driving significant improvements in customer satisfaction and revenue generation.
Mashael AlAskar | Brand and Marketing Director | Saudi 2027
Mashael AlAskar leads the marketing and branding team at Saudi 2027, developing the brand identity and marketing strategies for the tournament. She actively collaborates with the AFC to ensure effective delivery of these plans, playing a crucial role in establishing the tournament as a premier global sporting event.
Nadine Briers | Director of Marketing & Comms, Qiddiya City DMMO | Qiddiya
Nadine Briers is a communications and marketing leader with over 20 years of expertise in shaping brand narratives and guiding strategic initiatives. Currently working at Qiddiya City DMMO, she excels in building engagement across sectors, including real estate, financial services, lifestyle, and destination development.
Nora Hethlain | Marketing and Communications Senior Director | The Helicopter Company
Nora Hethlain has 15+ years of expertise in marketing, communications, and branding across industries. At The Helicopter Company, she oversees brand identity in line with business strategy, manages marketing budgets and plans, and leads PR, social media, and media relations to strengthen brand presence.
Nuhad Hamdan | Director of Marketing & PR | Qiddiya
Nuhad Hamdan leads the marketing and communication efforts for Six Flags Qiddiya and Qiddiya Water Theme Park, two of Saudi Arabia’s premier entertainment destinations. She plays a vital role in positioning these parks as top-tier attractions by driving innovative marketing strategies and enhancing guest experiences.
Raeda Al Sarayreh | Director of Sustainability and Communications | The Arab Energy Fund
Raeda Al Sarayreh has over 25 years of leadership experience in business growth, strategy, and transformation across sectors. Currently, she is focused on advancing sovereign AI infrastructure and technology investments that foster innovation, competitiveness, and long-term regional growth.
Rana Alhafi | Celebrity & PR Director | Saudi Media Company (SMC)
Rana Alhafi has 15 years of luxury public relations experience and has directed the regional communications for renowned brands including Versace, Tory Burch, Mouawad jewellery and more. She currently manages fashion and beauty brand partnerships for Georgina Rodriguez in the GCC.
Reema Nezar Al Shammasi | Marketing and Communications Vice President | Mastercard
Reema Nezar Al Shammasi is a marketing leader with experience in brand building, strategic marketing, and consumer insights. She supports corporate social responsibility with a focus on sustainability and community impact, and contributes to initiatives like 'Her Voice' that support women entrepreneurs in Saudi Arabia.
Ronza Ayoub | Marketing Director | Team Falcons
Ronza Ayoub leads marketing and business development at Team Falcons, driving impactful campaigns and sponsorship strategies. With deep expertise in the gaming and esports landscape, she has executed integrated marketing initiatives that resonated with core audiences and delivered measurable ROI.
Sara Al-Yousef | General Manager Digital & Customer Experience | GO Telecom
Sara Al-Yousef is a results-driven executive with over 15 years of leadership experience in digital transformation, customer experience, and strategic sales. At GO Telecom, she has successfully led large-scale transformation projects that elevated customer satisfaction and drove revenue growth.
Sara Khogeer | GM Marketing | Royal Commission for Makkah City & Holy Sites
Sara Khogeer is a marketing leader with 18+ years of experience in developing high-impact marketing strategies, building strong brands, driving revenue growth, and leading teams. As General Manager, she plays a pivotal role in shaping and executing marketing initiatives that support the commission’s mission.
Sarah Altaweel | Marketing and Communications Director | NHC Innovation
Sarah Altaweel is dedicated to driving growth through strategic brand management with a strong focus on marketing and branding. She leverages her expertise to enhance brand presence and accelerate business expansion, committed to delivering impactful marketing initiatives and fostering sustained success.
Sarah Altuwaijri | Executive VP, Corporate Communications & Marketing | Saudi Electricity Company
Sarah Altuwaijri is a marketing and communication leader with extensive experience in corporate communications, market intelligence, and brand management. At the Saudi Electricity Company, she plays a key role in media, cultural transformation, and training committees, driving effective communication strategies.
Yana Ern | Associate Director – Digital Product & Platform Development | Red Sea Global
Yana Ern manages end-to-end digital initiatives at Red Sea Global, including multi-resort booking platforms, multi-language content, and AI-driven chat features for seamless experiences. She also collaborates with UX/UI & CX teams, oversees marketing campaigns, and tracks performance to optimise post-launch initiatives.
Yara Alshehri | Marketing Communications Senior Officer | Saudi Central Bank – SAMA
Yara Alshehri creates and executes effective marketing campaigns to promote SAMA’s products and services to diverse audiences. She also manages the bank’s social media presence and online reputation, ensuring consistent and engaging communication with customers and stakeholders.
Yusra Bahamdein | Senior Director of Marketing | Royal Commission for Riyadh City
Yusra Bahamdein leads the strategic marketing efforts at the Royal Commission for Riyadh City, focusing on enhancing brand presence and achieving organisational goals. She brings extensive experience in brand management, sales marketing, and content planning, contributing to high-impact campaigns and projects.
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