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Wasif Hasan

Wasif Hasan
Chief Product & Technology Officer
PIF Portfolio Company

Wasif is a result-driven Global Transaction Banking Leader and Innovator. In a career spanning over 25 years, he has played a key role in building and growing Trade, Supply Chain Financing (SCF) & Transaction Banking business, grounds-up, in multiple local & international banks. He has also been instrumental in banks becoming market leaders in Trade & Transaction Banking solutions based on the strength of their customer-centric products, distinguished user-experience and marketing prowess.

Wasif possesses proven expertise in establishing & managing both Business & Digital Technology. He is the trusted go-to person for leading strategic initiatives, digitalisation, technology transformation programs, FI/Fintech partnerships and sophisticated solution sales.

His alma maters include MIT Sloan School of Management and KFUPM.

Julian Morbidelli

Julian Morbidelli
Director of Loyalty
Cenomi Centers

Julian Morbidelli is a loyalty and rewards executive with over 15 years’ experience across the Middle East and Africa. He spent a decade with the ENTERTAINER, a leading provider of incentives and loyalty reward solutions, where he held senior leadership roles including General Manager for Saudi Arabia.Today, as Director of Loyalty at Cenomi Centers, he is shaping the launch of Cenomi Plus Loyalty, a new programme designed to engage the 130 million in annual footfall. Julian is recognised for creating ecosystems that engage and connect customers in unique ways while building commercial models that drive rapid and sustainable growth.

Mohamed Hegazy

Mohamed Hegazy
Group Chief Experience Officer (CXO)
almatar

Mohamed Hegazy is the Chief Experience Officer (CXO) at almatar Group, leading customer-centric innovations in the travel industry. With expertise in CX, UX, VOC, and loyalty programs, Mohamed has driven significant NPS growth, retention, and self-service adoption.

Passionate about digital transformation, he has implemented Al-driven personalisation, gamification, and proactive engagement strategies.

Hany Mokhtar

Hany Mokhtar
Global Customer & Employees Experience Expert & Advisor

Hany Mokhtar, known globally as “The CX Master” or “The CX King,” is a world-class authority in Customer Experience and Digital Transformation with over 30 years of cross-industry expertise spanning utilities, telecommunications, banking, government, and technology sectors. As the creator of the internationally recognized 4Es CX defining Framework and the ICE Methodology (Continuous Improvement of Customer Experience), he has transformed how organizations approach customer-centric business strategies. His groundbreaking work has been featured in CXM World Magazine as “one of the world class speakers and thought leadership,” recognized by The Arab Icons as The CX authority.

Mokhtar is also a Harvard Business Review Advisory Council member and published academic researcher, Hany has trained over 2,000 executive level students across multiple age groups, and professions through 5,000+ hours of expert knowledge transfer. 

His educational partnerships with prestigious institutions like the American University in Cairo have produced certified CX professionals, startup founders, and transformed senior executives from Fortune 500 companies including Emirates NBD, Mobily, Microsoft, and Qatar Insurance Company abs others ..

From C-Suite boardrooms to university lecture halls, from MENA & EMEA corporate leadership programs to international conferences, Hany combines deep scientific knowledge with empirical know-how  implementation expertise, making him the definitive authority for organizations seeking sustainable customer experience transformation and competitive advantage.

John Speers

John Speers
Joint Managing Director Middle East
MSQ

A certified marketing professional who launched Saudi as a destination into China and India working for Saudi Tourism Authority after building and positioning the brand for PIF giga-project Jeddah Central Development.  Earning over 70 awards internationally for work in Europe, Japan, the Caribbean, Americas and across Asia Pacific, John is the only person to win 3 Effie’s in travel, the benchmark on global marketing effectiveness. 

After 3 years of searching for an agency that understands travel he set one up. MSQ Middle East is the only creative agency in the Middle East specialising in travel and sport, backed by MSQ one of the fastest growing agency networks in the world, closing the loop in marketing to convert travellers and bringing in significant visitation and spend into Saudi and the Middle East.  

Ameerzeb Amjad

Ameerzeb Amjad
Strategy – Tourism Commercial Development
The Royal Commission for AlUla

Ameerzeb is a market creation strategist known for turning ambitious national visions into financially sustainable, investable ecosystems. At the Royal Commission for AlUla, he leads the Commercial Development and Investment Promotion function, helping transform one of Saudi Arabia’s most iconic cultural landscapes into a globally relevant tourism economy.

Over the last two decades, Ameer has consistently turned white space into market opportunity. He has built new business lines, reshaped industries, and unlocked growth across some of the region’s most complex sectors. From launching the world’s first Islamic wealth platform at HSBC to structuring innovative investment models in sports and heritage tourism, his work has helped transform both institutions and entire destinations.

His approach sits at the intersection of policy, private capital, and cultural authenticity. He brings together stories and spreadsheets to design businesses and places that endure.

May Kanounji

May Bahjat Kanounji
Chief Executive Officer and Board Member
Blooming Wear

May is a visionary brand builder and transformation leader with over 20 years of experience shaping and scaling some of the region’s most iconic luxury and premium brands across fashion, beauty, and lifestyle. Renowned for her ability to blend strategic growth with cultural storytelling, May has led brand evolutions that connect emotionally, grow commercially, and stand out creatively.

Throughout her career, she has held senior leadership roles across top regional companies, where she spearheaded brand repositioning, omnichannel expansion, and consumer-centric innovation. Her approach merges data-driven strategy with deep storytelling to craft distinctive brand identities that resonate across physical and digital touchpoints. May is widely recognised as a cultural architect, helping Saudi-born brands express their heritage with relevance and beauty on the global stage.

Bady Ammar Dokhan

Bady Ammar Dokhan
Product Lead
Ninja

A creative strategist on a mission to connect people, power up teams, and unlock business potential with AI, Bady is the product lead with Ninja, a quick commerce powerhouse in Saudi Arabia. Previously, he has led Product at MRSOOL, Haraj, Dukan and machinestalk. He holds a masters in Artificial Intelligence, and a degree in computer engineering. According to Bady, he believes in turning challenges into opportunities by blending curiosity and a human-centred approach.  

Ahad Hamza Nihal

Ahad Hamza Nihal
Marketing Director
SALA Entertainment

Ahad is a senior commercial executive with nearly two decades of proficiency in entertainment, retail, malls, fashion, F&B, hospitality, etc. He is recognised for transforming businesses, driving profitability, and fostering long-term value through strategic partnerships with committed passion for innovation in customer engagement. In his current role, he leads marketing at SALA Entertainment. Previously, he has led teams across Abdullah Al Othaim Investment Co, Majid Al Futtaim, Rubaiyat Modern Luxury Co. LTD and many more. 

Ibrahim Abuaqel

Ibrahim Abuaqel
Product Director
Tamara

Ibrahim is the Product Director at Tamara leading the Payment vertical. His role is to create a premier service by focusing on availability, risk, and cost. Prior to that, he led Foodics Pay product, a comprehensive payment solution that integrates software, hardware, and payment processing. With a background in Computer Science and an MBA from KFUPM, he possesses strong analytical, problem-solving, and leadership skills that enable him to contribute to business growth and development. He has a certification in Strategy Execution from Harvard Business School. According to Ibrahim, he has a passion to leverage his FinTech and SaaS expertise to create innovative and impactful products that solve real-world problems.  

Adeel Ahmed

Adeel Ahmed
Senior Director Brand
Team Saudi

Adeel is the Senior Director for Brand at the Saudi Olympic & Paralympic Committee, where he oversees the strategic and creative direction of the Team Saudi brand, celebrating the journeys and achievements of our athletes in the Olympic and Paralympic Games. Adeel has over 17 years of experience in brand, marketing, and commercial business leadership. He spent ~12.5 years at Procter & Gamble working in MiddleEast, Switzerland, Africa and Pakistan regions, launching and growing multiple brands such as Gillette, Safeguard, Pantene, H&S and Pampers – building strong background in brand equity, marketing strategy, creative ideation, consumer insights, problem solving and Business P&L Management. He has also led teams at Nahdi Medical Co., the largest pharmacy retail chain in GCC. He has certifications in corporate governance, healthcare management, and generative AI. According to Adeel, he is passionate about learning new things, building the capability of himself and others while making a positive impact in the world.

Bandar-Adnan-Abdulmajeed

Bandar Adnan Abdulmajeed
Chief Brand and Marketing Officer
Amsa Hospitality

Bandar Abdulmajeed is the Chief Brand & Marketing Officer at Amsa Hospitality, bringing over 25 years of diverse experience in retail, hospitality, F&B, and entertainment. A proven leader, he has spearheaded over 2000 events, launched and rebranded over 30 brands, and established marketing departments for major companies. Known for his strategic acumen and ability to drive commercial growth and complex marketing operations, Bandar is committed to innovation, delivering impactful brand narratives, and building high-performing teams.

Mohammad Zain Alabidien

Mohammad Zain Alabidien
Director of Marketing & Communications
Al Rajhi Takaful

Mohammad is a versatile and results-oriented business and marketing management professional, with proven creative campaign leadership. In his current role as director of marketing and communications at Al Rajhi Takaful, he demonstrates strong knowledge of marketing strategy, brand positioning and relationship management. In the past, he has help prestigious roles with companies like Riyadh Holdings, Al Khozama Investment, Cenomi Centers and flynas. According to Mohammad, the experience and exposure gained with leading companies in its field has taught him the ability to quickly adapt to different marketing environments, while providing thought input and pro-active solutions.

Dr Adham Bakr

Dr Adham Bakr
Group Marketing Director
Al-Inma Medical Services Co

Dr Adham brings over a decade’s experience in healthcare marketing, advertising, and communication, driving measurable business outcomes. Dr. Adham is currently the Group Marketing Director at Hayat National Hospitals under Alinma Group, leading national strategy and digital growth. With 15+ years of experience, he drives data-led acquisition, CRM retention, and brand performance. His work blends AI, analytics, and storytelling into scalable marketing systems. Google-certified and a Chartered Toastmaster, he’s known for precision execution and executive communication. He builds high-impact ecosystems that deliver measurable business results. 

Talha Iqbal

Talha Iqbal
Director of Sales & Marketing
Radisson Hotel Group

Talha brings 22 years of experience in the vibrant and ever-evolving hospitality industry. His journey has encompassed various aspects such as Reservations, Sales, Marketing, Revenue Management, Front Office Management, and Guest Services. For the past 13 years, he has been an integral part of Riyadh hotels, involved primarily with hotel operations and guest experiences.

In his current role as the Director of Sales & Marketing at the prestigious Radisson Blu Hotel, Riyadh Convention & Exhibition Center, he excels at driving commercial success while upholding the highest standards of service excellence.

According to Talha, his ability to swiftly discern market shifts and adapt strategies has been a cornerstone of his success. ‘By aligning business objectives with customer-centric approaches, I strive to create seamless experiences that resonate with guests and elevate the hotel’s reputation.’

Feedonomics

Serving nearly 30% of the top 1,000 online retailers, Feedonomics is the leading data management platform powering omnichannel growth for the world’s top brands and retailers. Customers like Dell, PUMA, Fox Racing, and New Balance see dramatic results with Feedonomics, such as a 95% increase in return on ad spend and a 22% increase in annual revenue growth. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft, and TikTok. To learn more about Feedonomics, a platform-agnostic BigCommerce subsidiary, visit www.feedonomics.com.




        onetrust

        OneTrust’s mission is to enable the responsible use of data and AI. Our platform simplifies data collection with consent and preferences, automates governance through integrated risk management across privacy, security, IT/tech, third-party, and AI risks, and drives responsible data usage by enforcing policies across the entire data estate and lifecycle. OneTrust fosters seamless collaboration between data and risk teams to accelerate trusted innovation. Recognized as a market leader and pioneer, OneTrust holds over 300 patents and serves more than 14,000 customers worldwide, from industry giants to small businesses. For more information, visit www.onetrust.com.




              MONDAY.COM

              monday.com is a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work. By combining building blocks, like apps automations and integrations, teams can build or customise the workflows of their dreams. Streamline and optimise your marketing work management processes together at scale for maximum efficiency — from idea, to strategy, to delivery.




                Times-of-AI

                Times of AI came into existence because of the everywhere-acknowledged importance of acquiring precise and current information in the very fast-developing sector of artificial intelligence. And as much as the industry developed, reliable and factual reporting had become scarce. The platform seeks to fill the gap between expert-driven insights into the latest on AI and an uncomplicated analysis.

                Startup News

                StartupNews.fyi is India’s leading news & technology media company that focuses on Startups in India and top stories across the globe. From the latest news to the unicorns, we cover everything that happens in Startup World. Within a short span of time we have placed a great trust with the startups & reached over 2 million enthusiasts. Whether it is the in-person meetups and international delegations, SNFYI has served the ecosystem and helped several startups and investors to connect & spread the word through a single channel.

                AL-time-journal

                We explore how Artificial Intelligence and Exponential Technologies bring opportunities for people, organizations, and societies to increase their wealth and health.

                Our audience is anyone who wants to improve in their career, their business, their investments; who wants to live a healthier, more productive, and fulfilling life; who wants to simplify and improve the education systems of their communities, or who simply wants to understand how Exponential Technologies are changing the world.

                We publish articles, podcast interviews, and ebooks with insights from industry leaders and experts, and use cases of exponential technologies across multiple fields, including finance, healthcare, and education.

                www.aitimejournal.com

                ZEX PR wire -

                ZEX PR WIRE ®  is Press Release Distribution SAAS platform, which syndicates press release content to Tier 1,2 & 3 media outlets globally. ZEX PR WIRE ®  has partnered with more than 500+ Media outlets. ZEX PR WIRE ®  is a 99% automated platform which can be used by any marketing or PR team in a firm or even by individual PR agencies and marketing firms too for conducting and managing PR campaigns of their clients.

                 

                ACN Newswire -

                ACN Newswire provides full service, real time press release distribution for companies and organizations wishing to disclose and disseminate information to media, business, and the financial markets worldwide. ACN Newswire distributes press releases in English, Simplified Chinese, Traditional Chinese, Korean and Japanese.

                 

                Proximus Global, combining the strengths of Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Together, our solutions fuel innovation across the world’s largest companies and emerging brands. Our unrivaled global reach empowers businesses to create engaging experiences with built-in fraud protection across the entire customer lifecycle. Our comprehensive suite of solutions – from our super network for voice, messaging, and data, to 5G and IoT; and from verification and intelligence to CPaaS for personalized omnichannel engagement – enables businesses and communities to thrive. Reaching over 5 billion people worldwide, securing more than 180 billion transactions annually, and connecting 1,000+ destinations, we honor our commitment to connect, protect, and engage everyone, everywhere.

                 

                Sila is a unique AI powered consumer intelligence technology. Our proprietary AI understands every audience and 20+ Arabic dialects; giving you transparency, ROI and a clear view of all your budget effectiveness. By building our own tech around an insights platform, we’re focused on shifting the conversation from a transaction to focus on the content. Sila Influence is part of Sila – using Sila to measure influencer campaigns, select influencers, understand fraud and create affinities to make a bigger impact on a brand’s audience. We’re committed to delivering the most accurate insights into Arabic-speaking consumers. Learn more at silainsights.com | silainfluence.com


                konfhub

                KonfHub is an AI-powered event management platform that simplifies ticketing, registrations, check-ins, and audience engagement — all in one place.
                Built for conferences, workshops, expos, and more, KonfHub offers real-time analytics, sponsor management, and seamless event experiences. Trusted by 1000+ organizations across 50+ countries, KonfHub powers 10,000+ events annually with a 95% customer satisfaction rate.
                Plan smarter. Engage better. Deliver unforgettable events with KonfHub.

                Storyblok is a headless CMS for marketers and developers who want to make a bigger, faster market impact. It frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility. Legendary brands like Adidas, T-Mobile, and Renault use Storyblok to make content management fun and collaborative. It’s Joyful Headless and it changes everything.

                CDP-institute

                The Customer Data Platform Institute educates marketers and technologists about customer data management. The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers webinars, workshops, and consulting on related issues.
                Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.” They are the only types of packaged software specifically designed to create and share a complete view of each customer. The CDP Institute’s RealCDPTM program certifies systems that meet the Institute’s definition.

                Emarsys-logo

                SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from SAP integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, SAP Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.
                For more information, visit www.emarsys.com

                Vonage provides cloud-based communication solutions that empower businesses to connect seamlessly through voice, video, messaging, and AI-driven customer engagement tools. Scalable and reliable, Vonage helps brands enhance interactions and drive growth.
                Learn more at vonage.com.

                Lemnisk empowers businesses with an AI-driven Customer Data Platform (CDP) that delivers hyper-personalised marketing at scale. By leveraging real-time data and automation, Lemnisk helps brands enhance customer engagement, retention, and conversions.
                Learn more at lemnisk.co.

                Hemodata provides cutting-edge data solutions that help businesses harness the power of analytics, AI, and cloud technology. With a focus on innovation and efficiency, Hemodata enables smarter decision-making and digital transformation.
                Learn more at hemodata.me.

                bloomreach

                Bloomreach empowers brands with AI-driven personalization, search, and marketing automation to create seamless digital commerce experiences. By leveraging data and insights, Bloomreach helps businesses drive engagement, conversions, and customer loyalty.
                Learn more at bloomreach.com.

                Adwake leverages cutting-edge AI to optimize digital advertising, delivering personalized, data-driven campaigns that drive engagement and conversions. With advanced automation and real-time insights, Adwake helps brands maximize their marketing impact.
                Learn more at adwake.ai.

                AppsFlyer is a leading attribution and analytics platform that helps businesses measure and optimize their marketing performance. With advanced data-driven insights, fraud prevention, and privacy-first solutions, AppsFlyer empowers brands to make smarter decisions and drive growth.
                Learn more at appsflyer.com.

                adjust

                Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics solutions provide visibility, insights and essential tools that drive better results.

                Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers and the publishers who serve them, to measure what matters with tools that deliver better insights and actionable data in one operational platform.
                Map your growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO).
                Kochava’s MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP.
                With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in the United States, the company has offices globally.

                Emplifi is a leading customer engagement platform that helps brands deliver exceptional experiences across social media, customer care, and commerce. With AI-powered insights and automation, Emplifi enables businesses to connect with their audiences, streamline interactions, and drive meaningful engagement.
                Learn more at emplifi.io.

                The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com

                Braze is a leading customer engagement platform that helps brands build meaningful relationships with their audiences in real time. By leveraging AI-powered personalization, cross-channel messaging, and actionable insights, Braze enables businesses to create seamless and dynamic customer experiences across mobile, web, email, and more. Trusted by global brands, Braze empowers marketers to craft data-driven campaigns that drive loyalty, retention, and growth. With a focus on innovation and scalability, Braze is redefining how companies connect with customers in today’s digital-first world. Learn more at braze.com.

                ObservePoint’s Web Governance platform brings insights, automation, and compliance to the complexity of your digital experience. Our solution automatically scans your websites from the highest traffic pages and user paths to the darkest corners. See what’s performing below acceptable standards, trace it back to the source, and get on a path to improvement. Audit privacy compliance efforts, validate landing pages, confirm data tracking, monitor your entire marketing tech stack, and much more. ObservePoint presents the reality of what’s happening on your website and gives you a clear map to make it even better.

                Epsilon is a global technology, data and services company that the world’s leading brands use to harmonize consumer engagement across their paid, owned and earned channels. The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric identity resolution–embedded in data-enriched analytic, marketing and media solutions and services—Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. 1 Voice to harmonize engagement across paid, owned and earned channels. For more information, visit www.epsilon.com.

                moengage

                MoEngage is an insights-led platform trusted by 1,350+ global & native brands like McAfee, Domino’s, Nestle, Deutsche Telekom, Landmark, GMG, Apparel, Azadea, Entertainer and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

                Brandwatch is the world’s premier social suite, empowering the world’s most admired companies to understand and engage with customers at the speed of social. Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.




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                                  Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at sitecore.com.