10:10 AM
INTERACTIVE SESSION: Maximising Marketing Spends – Using AI and Automation
Explore the transformative power of AI and automation in maximizing your marketing budget and optimizing ad performance in this interactive session. Discover how AI-driven insights and automation tools can revolutionize your advertising strategies, enabling you to achieve unprecedented results in today’s competitive digital landscape.
What You’ll Experience:
- Harness the potential of AI to interpret key performance indicators (KPIs) and turn data into actionable insights
- Explore automation techniques to enhance ad efficiency and drive higher conversion rates across various digital platforms.
- Learn how to create 1000’s of highly effective creatives in hours.
- How you can use ai to drop your CPMs and maximize your ROI
Facilitator:
Marisha Lakhiani – Chief Growth Officer | Mindvalley
Marisha Lakhiani
Chief Growth Officer | Mindvalley
11:10 AM
KEYNOTE: Beyond Reach: How to Go Viral 101
What makes a campaign or content piece go viral? Is it because we want to connect with others? This session will discuss 5 elements that motivate consumers to share and drive up virality and 5 traits that highly successful campaigns have in common.
Marisha Lakhiani
Chief Growth Officer | Mindvalley
11:30 AM
TECH TALK: The Role of Technology in Shaping the Future of Customer Experience: Trends & Innovation
This session explores how technology is revolutionising customer experience, focusing on the latest trends and innovations that are shaping the future of CX. Our expert speaker for this session will discuss cutting-edge tools and strategies that enhance customer interactions, drive satisfaction, and build lasting loyalty.
Premanand Velumani
Solution Consulting Manager | Zoho
11:45 AM
IDEATION JUNCTION: From Clutter to Clarity: Quick Response Innovation in Marketing
In today’s commoditised market, standing out amid a sea of competitors demands more than traditional marketing strategies. With numerous brands vying for attention, differentiation becomes paramount. If all brands are armed with similar data, how does one break through the noise and carve a unique identity? Can tech help or will it cause more debt? How can you navigate this terrain without risking employee disengagement or organisational inertia?
In this panel discussion, our panellists take part in a thought experiment – Red versus Blue team. Together, we delve into the nuances of innovation, exploring its hidden costs and the art of anticipating future marketing trends while maintaining a competitive edge.
Milica Smudja
Director of Marketing and Communications | Al Barakah Holding
Rohan Kapoor
Group Vice President, Digital Marketing & Loyalty | Cenomi Group
Vibha Thusu
Global Head of Marketing Communications (Multi Brands) | HIMEL
Ahmed Al Derazi
Head of Communications | Landmark Group
Aaryan Kapur
Group Head - Digital Marketing | Aster DM Healthcare, Medcare Hospitals & Medical Centres
12:15 PM
Crisis Control – Recovering from a Brand Reputation Hit
Even the biggest brands can take a hit. Whether it is an irate customer kicking up a social media storm or a data breach by nefarious forces –preparing for the worst-case scenario keeps teams agile. This session will examine measuring the damage to brand reputation – online reputation management, sentiment scores, and the impact on the bottom line. Align teams (PR, Marketing, and Comms) to proactively resolve conflict; and make a resounding brand promise and deliver to it.
Saad Abu Touq
Managing Director of Public Relations | Memac Ogilvy
12:30 PM
COFFEE BREAK
12:45 PM
INTERACTIVE SESSION: Data-Driven Personalisation: Scaling & Delivering Better Experiences to Your Customers
Embark on a journey to revolutionize your customer experience strategy through data-driven personalisation in this immersive session. Dive deep into the realm of marketing technology and analytics to uncover the secrets of delivering exceptional digital experiences that drive conversion and revenue growth.
What You’ll Experience:
- Harness the capabilities of analytics and insights to identify key trends and enhance customer experiences.
- Explore the utilisation of customer intent data to make real-time recommendations and guide customers along their digital journeys.
- Learn how to create personalized experiences based on data-driven insights, driving customers toward specific actions and desired outcomes.
- Discover the importance of testing with experience variations to optimise conversions and continuously improve your digital strategy.
Facilitator:
Jobin Joy – Global Head of MarTech and Content | Vodafone
assisted by – Rajneesh Gautam – Consultant – Personalisation and CRO (virtual)
Jobin Joy
Global Head of MarTech and Content | Vodafone
13:30 PM
Sustainability Needs Creativity
Consumers are more socially conscious than ever. The question arises: do brands need to take a stand or stay away when it comes to a social cause? The paradigm has changed. Consumers are now not only interested in what a brand offers but also in its values, ethical practices, and societal contributions. However, the authenticity of a brand’s commitment is crucial. Consumers can discern between genuine efforts and mere tokenism. Moreover, even noble initiatives like sustainability require strategic and creative promotion to resonate effectively. Discover how certain brands effortlessly balance purpose and promotion for the ideal brand image.
Andrej Arsenijevic
Executive Creative Director & Sustainability Lead| Commonwealth // McCann | MCN
13:45 PM
FIRESIDE CHAT Creatives that Captivate Versus Convert
Is an award-winning ad film adding to the bottom line? The debate between immediate commercial gains and long-term brand building heats up as marketing team conversations focus more on ROI and revenue in uncertain times. Could this be the death of creative prowess? The session discusses the evolution of the hook, and how generative technologies could alter the creative field.
Hema Subramanian
Omnichannel Marketing Lead | Alshaya Group
Neda Lazic
Marketing Network Operations & Capabilities Senior Director, Eurasia & Middle East OU | The Coca-Cola Company
Roberta Cianetti
Expert Social Media Strategist
14:05 PM
LUNCH BREAK | END OF DAY 2
We are Adwake, a tech-enabled services company powered by Entravision. We place cutting-edge technology and quality service at the heart of our approach to effectively find, connect, and engage with your ideal customer across every screen. When you grow, we grow.
Headquartered in Singapore with R&D in Central Europe, Meiro is the only wall-to-wall Customer Data Platform (CDP) offering flexible hosting on every major cloud and on-premise in every corner of the world. Meiro CDP features an easy-to-use platform for personalization, omnichannel marketing, advertising and analytics, transforming customer data into the greatest revenue-generating asset. Built for enterprises driven by regulations or a need to own and fully control their tech stack, Meiro offers transparent, flexible and scalable architecture that seamlessly integrates with client’s existing internal systems, addressing data residency and control at the core.
Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes.
We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.