14:10 PM
Maximising Marketing Spends – Crafting Ads That Convert
This intensive workshop is designed for marketers determined to amplify their online presence and drive tangible results.
Ad budgets are fungible in today’s saturated digital landscape. How do you know you are spending advertising dollars in the right place? Success hinges on the ability to find your audience where they are, inspire action, and ultimately – convert clicks into customers. This workshop isn’t about surface-level tactics; it’s a deep dive into the art and science of crafting compelling ads that perform.
What Will You Learn?
- How to interpret key performance indicators (KPIs), identify optimisation opportunities, and leverage data analytics and performance metrics to continually refine and improve your advertising efforts.
- Maximising ad spend efficiency and boosting conversion rates across various platforms, including social media, search engines, and display networks
- Gain insights into cross-channel attribution, and audience targeting across different platforms
- Budget allocation and bid management to ad creative testing and conversion rate optimisation (CRO).
Workshop Expert:
14:10 PM
Data-Driven Personalisation: Scaling & Delivering Better Experiences to Your Customers
This focused workshop/session is designed for marketers determined to develop and expand their personalisation and customer experience strategy by leveraging data and insights to increase digital conversion.
Every organisation must deliver a better customer experience to drive revenue and customer NPS. Today’s customers spend most of their time online and expect to get their needs addressed digitally by businesses. How do you leverage marketing technology and analytics capabilities to drive a better customer experience and particularly drive conversion optimisation?
This workshop focuses on the effective use of data to drive personalisation, better customer experience and eliminate the friction in digital journeys that helps you to drive digital revenue growth.
What Will You Learn?
- How to use analytics and insights capabilities to understand key trends and drive experiences.
- Using customer intent to make real-time recommendations.
- Creating experiences based on data driven decisions/recommendations to drive customers to specific actions/journeys.
- Testing with experience variations to optimise conversions.
Workshop Expert:
We are Adwake, a tech-enabled services company powered by Entravision. We place cutting-edge technology and quality service at the heart of our approach to effectively find, connect, and engage with your ideal customer across every screen. When you grow, we grow.
Headquartered in Singapore with R&D in Central Europe, Meiro is the only wall-to-wall Customer Data Platform (CDP) offering flexible hosting on every major cloud and on-premise in every corner of the world. Meiro CDP features an easy-to-use platform for personalization, omnichannel marketing, advertising and analytics, transforming customer data into the greatest revenue-generating asset. Built for enterprises driven by regulations or a need to own and fully control their tech stack, Meiro offers transparent, flexible and scalable architecture that seamlessly integrates with client’s existing internal systems, addressing data residency and control at the core.
Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes.
We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.