Burcu Dolunay is an Insights & Analytics director in Global Business Services team within Strategy & Transformation function at Pepsico. She has 15 years of experience in crafting brands and portfolio strategies that resonate in the VUCA world as part of diverse teams and categories. For the last 2 years, as part of global teams, she focuses in driving strategic insights and analytics initiatives across global markets. Passionate about weaving meaningful stories from data, Burcu is committed to harnessing the power of insights to navigate the complexities of today's dynamic landscape.