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Mohamed Abo El Fotouh

Senior Director of Marketing - Consumer Engagement & Marketing Transformation - AMESA Sector<br><img src="https://vibemartechfest.com/wp-content/uploads/Pepsico.png" id="company-logo">

Mohamed Abo El Fotouh

Senior Director of Marketing - Consumer Engagement & Marketing Transformation - AMESA Sector

Mohamed is currently the Consumer Engagement & Marketing Transformation Sr. Director for the AMESA sector at PepsiCo, leading the company’s charge to build next generation capabilities in areas of consumer data, media innovations and Martech, while also working to step-change the company’s approach to creative development, media investment strategies and content personalization.

Throughout his professional career he’s built up over 15 years of experience in the fields of consumer communications, media, digital transformation and e-commerce with assignments across Europe, Africa and Asia. Mohamed has garnered numerous internal & external awards including being named as one of campaign magazine’s MENA marketing game changers for 2022 and previously selected as one of the 50 most influential digital leaders by world marketing congress in 2016.

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