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How to Navigate Cookieless Advertising?

How to Navigate Cookieless Advertising?

As the advertising landscape evolves, adapting to a cookieless future requires a strategic balance between utilizing second-party data and building robust first-party data pools. With Google phasing out third-party cookies for 1% of its users, begins turmoil in the ad tech industry, leaving advertisers in contemplation. They have started developing their marketing strategies from scratch to…

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