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Papa Johns is Betting on Intelligence for its Next Phase of Growth
Papa Johns is entering a new phase of growth shaped by intelligence rather than expansion, embedding AI across...
Turning Intent into Action: 5 Purpose-Driven Campaigns that Served
Brands are moving beyond messaging to action. These five purpose-driven campaigns show how companies are creating real-world impact,...
Earned Belonging: The Strategic Rise of Community Capital
As brands face rising acquisition costs, community-led growth offers long-term resilience, encouraging loyalty, repeat behaviour, and advocacy that...
AI Can Generate Ideas, but Human Context Still Shapes Creativity
AI can generate options quickly, but it still requires a human to provide context. Ross Symons, Chief Creative...
Real-time Marketing in The Age of Instant Engagement
Real-time marketing is not just about speed—it’s about relevance and trust. At a time when consumers are bombarded...
From the Advisory Board: Marketing Priorities Shaping 2026
From AI co-pilots to human judgment, VMF advisory board leaders reveal the marketing priorities shaping 2026, the over-hyped...
