21st Global Edition

Vibe Marketing Tech Fest (VMF) Singapore

Performance Meets Purpose

ABOUT VMF

Martech adoption in Singapore is leading the charge in Southeast Asia, with AI-powered tools, first-party data platforms, and privacy first measurement dominating marketing strategies. 

The main challenges revolve around tool integration, rising ad costs, and showcasing privacy-first choices while keeping customers at the centre. While preparing for a future shaped by zero-click search, social commerce, and experiential loyalty, marketing leaders are weighing their next steps. 

The Vibe Marketing Tech Fest brings marketing, growth and performance leaders together to chart their next moves, and share industry-defining decisions that will add customer value and influence business outcomes. 

2026 Sponsors

2026 Key Highlights

Boardrooms

Join focused discussions where senior leaders exchange ideas and address business challenges.
 
 

Networking Lunch

Share a table and good conversation while connecting with peers and potential partners.

 
 

Cocktail Reception

Unwind after a full day of sessions and build connections in a relaxed setting.

 
 

Marquee Awards

Celebrating brands leading the future of marketing and advertising technology.

 
 
 

Focus Industries

Retail
Ecommerce
FMCG
Banking & Finance
Travel
Telecom
Retail
Ecommerce
FMCG
Banking & Finance
Travel
Telecom
Retail
Ecommerce
FMCG
Banking & Finance
Travel
Telecom
Retail
Ecommerce
FMCG
Banking & Finance
Travel
Telecom

WHO SHOULD ATTEND

Vibe Marketing Tech Fest 2026 promises to be an unmissable event for leaders across the region. The carefully designed agenda will appeal to a wide range of senior executives, including:

Head of Marketing
Marketing Director
MarTech Lead
Loyalty
Digital Transformation Lead
Digital Strategy
Digital Platforms
Digital Marketing
Omnichannel
Customer Engagement
Personalisation
Marketing Automation
Channel Marketing
Performance Marketing
Growth Marketing
Paid Media
Marketing Intelligence
Data-Driven Marketing
E-commerce Marketing
Metasearch
CMO
DXP
CRM
SEO / SEM

2026 Key Themes

Purpose-Driven & Emotion-Led Marketing

Authentic brand behaviour
Cultural relevance
Trust & transparency

Creative Differentiation & Brand Identity

Distinct storytelling
Visual & verbal identity
Emotional value creation

AI-Powered Creativity & Innovation

AI-human collaboration
Brand safety & governance
Scalable experimentation

Predictive Intelligence & Behaviour Analytics

Behaviour modelling
Data decisioning
Real-time insights

Performance Marketing & Media Optimisation

Real-time optimisation
Smart spend allocation
Programmatic evolution

Balancing Brand & Performance Growth

Full-funnel strategy
Long-term brand value
Conversion vs consistency

Retail Media & Shoppable Innovation

Retail media networks
Commerce-driven insights
Marketplace visibility

Purpose-Driven & Emotion-Led Marketing

Authentic brand behaviour
Cultural relevance
Trust & transparency

Creative Differentiation & Brand Identity

Distinct storytelling
Visual & verbal identity
Emotional value creation

AI-Powered Creativity & Innovation

AI-human collaboration
Brand safety & governance
Scalable experimentation

Predictive Intelligence & Behaviour Analytics

Behaviour modelling
Data decisioning
Real-time insights

Advisory Board 2026

[metaslider id="7644"]

Devrim Melek

Former Senior Vice President at OSN

Hitesh Malhotra

GM Digital Marketing and Telesales

Danube Properties

Marwen Ben Messaoud

Growth Marketing Director, Middle East, Africa and South Asia

Spotify

Devrim Melek

Senior Vice President, Strategy

OSN

Hitesh Malhotra

Chief Marketing Officer

6thStreet.com

Marwen Ben Messaoud

Growth Marketing Director, Middle East, Africa and South Asia

Spotify

Nandakumar Vijayan

Global Director of Marketing & Communications

Lulu Group International

Neda Lazic

Marketing Network Operations & Capabilities Senior Director, Eurasia & Middle East OU

The Coca-Cola Company

Suad Merchant

Global Chief Marketing Officer

GEMS Education

Nandakumar Vijayan

Global Director of Marketing & Communications

Lulu Group International

Neda Lazic

Marketing Network Operations & Capabilities Senior Director, Eurasia & Middle East OU

The Coca-Cola Company

Suad Merchant

Global Chief Marketing Officer

GEMS Education

2026 Speakers

Headline Speakers

Kevin Chesters

Strategic Consultant, Keynote Speaker and the Author of "The Creative Nudge"

KC

Ross Symons

Generative AI Coach and Chief Creative Officer & Co-Founder

ZenRobot

zenrobot

Gaurav Sinha

International Marketing Director

Domino's



dominos

George Yaryura

Senior Vice President, Marketing

Mashreq



Mashreq

Kevin Chesters

Strategic Consultant, Keynote Speaker and the Author of "The Creative Nudge"

KC

Ross Symons

Generative AI Coach and Chief Creative Officer & Co-Founder

ZenRobot

zenrobot

George Yaryura

Senior Vice President, Marketing

Mashreq



Mashreq

Our 2026 speaker lineup drops soon

Global Visionaries at VMF

Neil Patel

Entrepreneur & Digital Marketing Expert

 

Martin Sorrell

Founder and Executive Chairman

S4 Capital

David Raab

Owner 

Raab Associates

Kevin Chesters

Author 

The Creative Nudge

 

Richard Shotton

Best-Selling Author & Behavioural Marketing Expert, Founder

Astroten 

Astroten

Scott Brinker

Editor

ChiefMartec

chiefmartec

Fernando Machado

Chief Brand Officer

Chipotle

z Chipotle

Chris Sheard

Director of Ecommerce

Fanatics

Fanatics

2025 Overview

Attendees

Attendees

Over 460 marketing professionals, C-suites, decision-makers, and thought leaders.

Companies

Companies

Representing 250+ leading brands across 25+ industries.

Speakers

Speakers

40+ industry pioneers and visionaries shared their expertise.

Focus Industries

Retail, E-commerce, D2C - Direct to Customer
Banking and Finance
FMCG
Government
Hospitality & Tourism
Finance & Fintech
Real Estate
Automotive
Healthcare
Education
Telecom
Digital First Companies
Media Firms
Retail, E-commerce, D2C - Direct to Customer
Banking and Finance
FMCG
Government
Hospitality & Tourism
Finance & Fintech
Real Estate
Automotive
Healthcare
Education
Telecom
Digital First Companies
Media Firms

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