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AI Can Generate Ideas, but Human Context Still Shapes Creativity
January 28, 2026
AI can generate options quickly, but it still requires a human to provide context. Ross Symons, Chief Creative...
Real-time Marketing in The Age of Instant Engagement
January 15, 2026
Real-time marketing is not just about speed—it’s about relevance and trust. At a time when consumers are bombarded...
From the Advisory Board: Marketing Priorities Shaping 2026
January 6, 2026
From AI co-pilots to human judgment, VMF advisory board leaders reveal the marketing priorities shaping 2026, the over-hyped...
Sports in Saudi Arabia Has Evolved from Spectating to Belonging
October 20, 2025
Sports in KSA is now about belonging, interaction and national pride, says Adeel Ahmed Bokhari, Senior Director, Brand,...
Places are Functional; People are Emotional
October 8, 2025
John Speers, Joint Managing Director Middle East at MSQ, believes in tapping into the human essence of a...
30 Inspiring Women Shaping the Future of Marketing
October 6, 2025
They are set to inspire the next generation of marketers. From luxury hospitality and tourism to finance, retail,...


















































































