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From the Advisory Board: Marketing Priorities Shaping 2026
January 6, 2026
From AI co-pilots to human judgment, VMF advisory board leaders reveal the marketing priorities shaping 2026, the over-hyped...
Sports in Saudi Arabia Has Evolved from Spectating to Belonging
October 20, 2025
Sports in KSA is now about belonging, interaction and national pride, says Adeel Ahmed Bokhari, Senior Director, Brand,...
Places are Functional; People are Emotional
October 8, 2025
John Speers, Joint Managing Director Middle East at MSQ, believes in tapping into the human essence of a...
30 Inspiring Women Shaping the Future of Marketing
October 6, 2025
They are set to inspire the next generation of marketers. From luxury hospitality and tourism to finance, retail,...
Loyalty has Shifted from Transactional to Deeply Experiential
September 23, 2025
Younger customers see loyalty less as a “membership” and more as a relationship, says Julian Morbidelli, Director of...
Eye on the Prize: 50 Must-Watch Marketing Leaders List
September 9, 2025
Saudi Arabia’s marketing landscape is being reshaped by leaders uniting creativity, data, culture, and technology. This list highlights...




































































