Sports in Saudi Arabia Has Evolved from Spectating to Belonging
Sports in KSA is now about belonging, interaction and national pride, says Adeel Ahmed Bokhari, Senior Director, Brand, Team Saudi.
Places are Functional; People are Emotional
John Speers, Joint Managing Director Middle East at MSQ, believes in tapping into the human essence of a destination to unlock its unique personality and build lasting brand affinity. In a world where every destination can be previewed online — it is the lived human dimension that sparks curiosity, creates emotional resonance, and ensures differentiation.
30 Inspiring Women Shaping the Future of Marketing
They are set to inspire the next generation of marketers. From luxury hospitality and tourism to finance, retail, and technology, these 30 women marketing leaders are setting new benchmarks in brand building, digital innovation, and customer engagement.
Loyalty has Shifted from Transactional to Deeply Experiential
Younger customers see loyalty less as a “membership” and more as a relationship, says Julian Morbidelli, Director of Loyalty at Cenomi Centers. They want immediacy, transparency, and authentic value. If they feel a brand “gets them,” they will stay, but if not, they will move on quickly.
Eye on the Prize: 50 Must-Watch Marketing Leaders List
Saudi Arabia’s marketing landscape is being reshaped by leaders uniting creativity, data, culture, and technology. This list highlights leaders driving brand growth, enhancing CX, and setting new standards for marketing innovation.
The Psychology Behind Decision-Making Marketers Need to Know
Did you know that having too many choices can add to shopper anxiety? Marketers need to put themselves in the customer’s shoes, and in this case, the customer’s mind too.
10 Ways Saudi Arabia is Reimagining Future Global Travel
The Kingdom is rapidly emerging as one of the world’s most ambitious travel destinations. Here’s what we can learn about rewriting the narrative, building unique experiences, and catering to modern wanderlust.
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