Full Schedule
Join the largest marketing and technology event, where over 150 leaders and top minds in Martech, Adtech, and CX converge from 100+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.
Scroll down for the sessions
09:40 am
Chair Opening Remarks
Gordon Glenister
Influencer Marketing Expert
09:45 AM
Keynote: Marketing Evolution - What Does the Future Hold?
- Agentic AI flows replace packaged software (the end of software)
- Auto-generated marketing dialogs/chatbots replace conventional campaigns) (the end of marketing campaigns)
- Effective privacy regulations shut down personalised marketing (already happening in Europe?) (the end of personalisation data)
- Buyer agents meet marketing agents (end of consumers making buying decisions) (the end of buyers)
- AI slop replaces reality (overwhelms internet in general, LLMs in particular; people have no idea what’s real) (the end of truth)
David Raab
Owner,
Raab Associates
10:15 AM
Grand CMO Panel - How can Brands Navigate the New Era of Martech?
As marketing technology continues to evolve at a rapid pace, CMOs face the challenge of navigating a complex and ever-changing landscape. This panel brings together top marketing leaders to discuss how brands can adapt to the new era of Martech.
- Strategies for integrating emerging tools, leveraging AI, and managing data to drive meaningful customer engagement.
- Gain insights on how to balance innovation with privacy compliance, maximise ROI from your Martech investments, and align technology with broader business objectives.
Aadil Mukhtar
Head of Marketing - Growth & Technology,
United Rugby Championship
Jamie Allen
Head of Marketing,
Mettle
Mark Wheeler
CMO,
Storyblok
Maria Guidi
Global Head of Digital Marketing,
Sportrader
Rami El-Boghdadly
Co-Founder,
Be Known Communications
10:45 AM
From Strategy to Execution with AI-Powered Marketing
Everyone’s talking about the future of AI in marketing. But what about what’s actually working right now?
In this high-impact session, we show how top marketing teams are using AI-powered workflows to move faster, align better, and deliver real results.
From speeding up campaign cycles to connecting cross-functional teams and proving impact at scale, we’ll show how WorkOS tools are helping marketers do more with less, and do it brilliantly!
Luis Clark
Go-to-Market Manager,
monday.com
11:05 AM
NETWORKING BREAK
11:00am
Keynote: Future Proofing your Brand for the Next Generation of Consumers
With a focus on Gen Z, we’ll discuss how purpose-driven initiatives, sustainability, and virtual reality are shaping the next wave of brand engagement. Learn how to adapt your brand strategy for the evolving workplace and the growing demand for immersive digital experiences.
Tarv Nijjar
Senior Director, Business Insights and Analytics | McDonald's
11:35 AM
PANEL: What’s Stopping Brands from Delivering Hyper-Personalisation?
In a world where customers expect tailored experiences at every touchpoint, hyper-personalisation is touted as the key to capturing attention and fostering loyalty. Yet, many brands struggle to deliver on its promise. This session explores the barriers preventing organisations from achieving true hyper-personalisation, offering insights into industry trends, challenges, and opportunities.
- Are brands collecting the right data, and do they have the tools to translate it into actionable insights?
- How can businesses bridge the gap between outdated systems and cutting-edge personalisation technologies?
- How can brands balance delivering personalised experiences with respecting privacy and data security?
Nick Stragnell
CMO,
Atkin &Thyme
Anne Lathowers
Head of Growth Marketing & Communication,
E.ON One
Mike Fong
Senior Solutions Engineer,
Observe point
Nicola Shield
Head of Marketing Strategy, Planning and Communications,
Bupa
Stephanie Webster
Director of Marketing,
Frenkel Topping
12:15 PM
Increase Marketing Performances with Permissioned Customer Data
Customer data is often the most valuable data in an organization, but can also be the hardest data to govern, especially as consumers can revoke consent. Modern marketers know that governing customer consent consistently across the company is key to building and maintaining customer trust. Especially since rich customer profiles take time and investment to develop, careful governance protects this asset and provides a reliable ROI.
Join this session to learn how OneTrust seamlessly integrates consent with the customer data cloud, allowing organizations to employ customer consent data across their business.
Joe Stapleton
Consent & Preferences Specialist
OneTrust
12:30 PM
Panel: Is Loyalty Dead? Rethinking Customer Connections in the Modern Era
In an era of abundant choices and ever-evolving consumer expectations, traditional notions of loyalty are being challenged. This session explores whether customer loyalty is truly a thing of the past or if it has simply transformed. Delve into the factors influencing modern loyalty, from personalisation and trust to convenience and rewards, and uncover strategies to foster meaningful, lasting relationships with your audience.
Jessica Cooke
Director of Media & Loyalty, Stonegate Group
Adam Mills
Head of Insight, Loyalty & Strategy, The Wine Society
Charlotte Fleming
Senior Marketing Manager,
Prime Time Beers
Nick Stragnell
CMO,
Atkin &Thyme
01:00 PM
Case Study: The Strategic Reboot of Legacy Brands in the Digital Age
- What it means to be a heritage brand
- Quantifying the challenges of the 21st Century
- What those challenges mean in tangible terms
- How to ensure your brand and your team are able to respond
- Case study: Ladybird Books
Hannah Bourne
Marketing Director,
Penguin
01:15 PM
NETWORKING LUNCH
02:15 PM
Beyond the Buzz: AI Marketing Strategies and Solutions That Drive Real ROI
AI is transforming marketing—from personalised campaigns that boost conversions to predictive models that flag churn before it happens. But while everyone’s talking about it, few are doing it right. In this session, we move past the hype to show how AI can drive real, measurable marketing outcomes—fast. You’ll learn how to spot the high-ROI use cases in your own marketing organization, align AI initiatives with business goals, and avoid the common traps that stall progress. Whether you’re launching your first AI pilot or scaling proven use cases, this session will arm you with the strategies and examples you need to make AI in marketing actually work.
Emma R Verhagen
CEO & former Global Tech Portfolio Director,
Ideal Shift AI & former Unilever
02:35 PM
Fireside Chat: The MadTech Revolution Reshaping Customer Relationships
The lines between Martech and AdTech are blurring, giving rise to a unified ecosystem that is reshaping how brands connect with their audiences. Hear from industry experts on how the convergence of these technologies enables seamless customer insights, more precise targeting, and cohesive campaign execution.
Gareth Maritz
Managing Director of Maritz Consulting & VoiceCentre Ai
Lucy Norman
Product Lead for Martech, Adtech and Data,
The Very Group
Hazem el Taha
Global Head of Marketing Technology, WPB,
HSBC
02:50 PM
Tech Talk: When data is real-time, unified and actionable
In today’s fast-paced digital landscape, marketers are drowning in data but starving for insights. Join us as industry experts delve into the critical components of a successful CDP strategy as a solution.
- Discuss the technologies and best practices for achieving real-time data flows.
- Explore techniques for identity resolution, data cleansing, and enrichment to build a 360-degree understanding of your audience
03:00 PM
Networking Break
03:30 PM
Keynote: Why Your Product Data Matters More Than Ever in the Age of AI
AI tools like ChatGPT, Perplexity, and Gemini are quickly becoming the starting point for product discovery—but they don’t search the web the way traditional engines do. They rely on structured, optimized product data to generate results. In this session, Feedonomics will share examples of how AI platforms surface products based on the quality of the feed. You’ll learn what AI is actually “seeing” when it reads your product listings, and walk away with clear, actionable steps to make sure your products are visible, clickable, and competitive in this new search landscape.
Moe Dhanj
Strategic Account Director,
Feedonomics
03:45 PM
Fireside Chat: The Power of First-Party data via Brand Trust
As third-party cookies phase out of favor, businesses face the challenge of rethinking how they connect with audiences while respecting increasing consumer demands for privacy and control. In this panel, senior marketing leaders will
- Explore the transformative potential of first-party data as a cornerstone for engagement strategies.
- Discuss the impact of Google’s evolving stance on third-party cookies, the innovative solutions emerging to bridge the gap
- How to balance personalisation with privacy in a way that earns consumer trust and loyalty.
Ian Irving
Lead SEO & ASO Specialist,
BBC
Edward Rosoman
Head of Marketing,
Zempler Bank
Gordon Glenister
Influencer Marketing Expert
04:05 PM
SUCCESS STORIES: Social Media as a Performance Powerhouse: Influencer Metrics and Benchmarks
This session will dive into innovative approaches, creative campaigns, and data-driven insights that helped the brand connect with its audience, amplify engagement, and drive measurable results.
Karla Zaldivar
Global Social Media Insights Manager,
Industry Expert
04:10 PM
Case study: Automating success
Come along to listen to a real life example of how marketing automation has helped a business to streamline campaigns, enhance personalisation, and drive measurable results.
