Full Schedule

Join the largest marketing and technology event, where over 150 leaders and top minds in Martech, Adtech, and CX converge from 100+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.

Scroll down for the sessions

09:40 am
Chair Opening Remarks
Gordon Glenister

Gordon Glenister

Influencer Marketing Expert

09:45 AM
Keynote: Marketing Evolution - What Does the Future Hold?
  • Agentic AI flows replace packaged software (the end of software)
  • Auto-generated marketing dialogs/chatbots replace conventional campaigns)  (the end of marketing campaigns)
  • Effective privacy regulations shut down personalised marketing (already happening in Europe?) (the end of personalisation data)
  • Buyer agents meet marketing agents (end of consumers making buying decisions) (the end of  buyers)
  • AI slop replaces reality (overwhelms internet in general, LLMs in particular; people have no idea what’s real) (the end of truth)
David Raab, Owner, Raab Associates

David Raab

Owner,
Raab Associates

10:15 AM
Grand CMO Panel - How can Brands Navigate the New Era of Martech?

As marketing technology continues to evolve at a rapid pace, CMOs face the challenge of navigating a complex and ever-changing landscape. This panel brings together top marketing leaders to discuss how brands can adapt to the new era of Martech.

  • Strategies for integrating emerging tools, leveraging AI, and managing data to drive meaningful customer engagement.
  • Gain insights on how to balance innovation with privacy compliance, maximise ROI from your Martech investments, and align technology with broader business objectives.
Aadil Mukhtar

Aadil Mukhtar

Head of Marketing - Growth & Technology,
United Rugby Championship

Jamie Allen

Jamie Allen

Head of Marketing,
Mettle

Mark Wheeler

Mark Wheeler

CMO,
Storyblok

Maria Guidi, Global Head of Digital Marketing, Sportradar

Maria Guidi

Global Head of Digital Marketing,
Sportrader

10:45 AM
From Strategy to Execution with AI-Powered Marketing

Everyone’s talking about the future of AI in marketing. But what about what’s actually working right now?

In this high-impact session, we show how top marketing teams are using AI-powered workflows to move faster, align better, and deliver real results.

From speeding up campaign cycles to connecting cross-functional teams and proving impact at scale, we’ll show how WorkOS tools are helping marketers do more with less, and do it brilliantly!

Luis Clark

Luis Clark

Go-to-Market Manager,
monday.com

11:05 AM
NETWORKING BREAK
11:00am
Keynote: Future Proofing your Brand for the Next Generation of Consumers

With a focus on Gen Z, we’ll discuss how purpose-driven initiatives, sustainability, and virtual reality are shaping the next wave of brand engagement. Learn how to adapt your brand strategy for the evolving workplace and the growing demand for immersive digital experiences.

Tarv Nijjar

Tarv Nijjar

Senior Director, Business Insights and Analytics | McDonald's

11:35 AM
PANEL: What’s Stopping Brands from Delivering Hyper-Personalisation?

In a world where customers expect tailored experiences at every touchpoint, hyper-personalisation is touted as the key to capturing attention and fostering loyalty. Yet, many brands struggle to deliver on its promise. This session explores the barriers preventing organisations from achieving true hyper-personalisation, offering insights into industry trends, challenges, and opportunities.

  • Are brands collecting the right data, and do they have the tools to translate it into actionable insights?
  • How can businesses bridge the gap between outdated systems and cutting-edge personalisation technologies?
  • How can brands balance delivering personalised experiences with respecting privacy and data security?
Nick Stragnell

Nick Stragnell

CMO,
Atkin &Thyme

Anne Lathouwers

Anne Lathowers

Head of Growth Marketing & Communication,
E.ON One

Mike Fong

Mike Fong

Senior Solutions Engineer,
Observe point

Nicki Shields

Nicola Shield

Head of Marketing Strategy, Planning and Communications,
Bupa

Stephanie-Webster

Stephanie Webster

Director of Marketing,
Frenkel Topping

12:15 PM
Increase marketing performances with permissioned customer data

Customer data is often the most valuable data in an organization, but can also be the hardest data to govern, especially as consumers can revoke consent. Modern marketers know that governing customer consent consistently across the company is key to building and maintaining customer trust. Especially since rich customer profiles take time and investment to develop, careful governance protects this asset and provides a reliable ROI.

Join this session to learn how OneTrust seamlessly integrates consent with the customer data cloud, allowing organizations to employ customer consent data across their business.

Joe Stapleton

Joe Stapleton

Consent & Preferences Specialist
OneTrust

12:30 PM
Panel: Is Loyalty Dead? Rethinking Customer Connections in the Modern Era

In an era of abundant choices and ever-evolving consumer expectations, traditional notions of loyalty are being challenged. This session explores whether customer loyalty is truly a thing of the past or if it has simply transformed. Delve into the factors influencing modern loyalty, from personalisation and trust to convenience and rewards, and uncover strategies to foster meaningful, lasting relationships with your audience.

Jessica Cooke

Jessica Cooke

Director of Media & Loyalty, Stonegate Group

Adam Mills

Adam Mills

Head of Insight, Loyalty & Strategy, The Wine Society

Charlotte Flemming

Charlotte Fleming

Senior Marketing Manager,
Prime Time Beers

Nick Stragnell

Nick Stragnell

CMO,
Atkin &Thyme

01:00 PM
Case Study: The Strategic Reboot of Legacy Brands in the Digital Age
  • What it means to be a heritage brand
  • Quantifying the challenges of the 21st Century
  • What those challenges mean in tangible terms
  • How to ensure your brand and your team are able to respond
  • Case study: Ladybird Books
Hannah Bourne

Hannah Bourne

Marketing Director,
Penguin

01:15 PM
NETWORKING LUNCH
02:15 PM
Beyond the Buzz: AI Marketing Strategies and Solutions That Drive Real ROI

AI is transforming marketing—from personalised campaigns that boost conversions to predictive models that flag churn before it happens. But while everyone’s talking about it, few are doing it right. In this session, we move past the hype to show how AI can drive real, measurable marketing outcomes—fast. You’ll learn how to spot the high-ROI use cases in your own marketing organization, align AI initiatives with business goals, and avoid the common traps that stall progress. Whether you’re launching your first AI pilot or scaling proven use cases, this session will arm you with the strategies and examples you need to make AI in marketing actually work.

Emma Verhagen

Emma R Verhagen

CEO & former Global Tech Portfolio Director,
Ideal Shift AI & former Unilever

02:35 PM
Fireside Chat: The MadTech Revolution Reshaping Customer Relationships

The lines between Martech and AdTech are blurring, giving rise to a unified ecosystem that is reshaping how brands connect with their audiences. Hear from industry experts on how the convergence of these technologies enables seamless customer insights, more precise targeting, and cohesive campaign execution. 

Gareth Maritz

Gareth Maritz

Managing Director of Maritz Consulting & VoiceCentre Ai

Lucy-Norman

Lucy Norman

Product Lead for Martech, Adtech and Data,
The Very Group

Hazem

Hazem el Taha

Global Head of Marketing Technology, WPB,
HSBC

02:50 PM
Tech Talk: When data is real-time, unified and actionable

In today’s fast-paced digital landscape, marketers are drowning in data but starving for insights. Join us as industry experts delve into the critical components of a successful CDP strategy as a solution.

  • Discuss the technologies and best practices for achieving real-time data flows.
  • Explore techniques for identity resolution, data cleansing, and enrichment to build a 360-degree understanding of your audience
03:05 PM
Networking Break
03:30 PM
Feedonomics (TBC)
03:45 PM
Fireside Chat: The Power of First-Party data via Brand Trust

As third-party cookies phase out of favor, businesses face the challenge of rethinking how they connect with audiences while respecting increasing consumer demands for privacy and control. In this panel, senior marketing leaders will 

  • Explore the transformative potential of first-party data as a cornerstone for engagement strategies. 
  • Discuss the impact of Google’s evolving stance on third-party cookies, the innovative solutions emerging to bridge the gap
  • How to balance personalisation with privacy in a way that earns consumer trust and loyalty.
Ian Irving

Ian Irving

Lead SEO & ASO Specialist,
BBC

Edward Rosoman 2

Edward Rosoman

Head of Marketing,
Zempler Bank

Gordon Glenister

Gordon Glenister

Influencer Marketing Expert

04:05 PM
SUCCESS STORIES: Social Media as a Performance Powerhouse: Influencer Metrics and Benchmarks

This session will dive into innovative approaches, creative campaigns, and data-driven insights that helped the brand connect with its audience, amplify engagement, and drive measurable results.

KarlaH

Karla Zaldivar

Global Social Media Insights Manager,
Industry Expert

04:10 PM
Case study: Automating success

Come along to listen to a real life example of how marketing automation has helped a business to streamline campaigns, enhance personalisation, and drive measurable results.

04:20 PM
Closing Remarks
4:25 PM
End of Conference