Full Schedule
Join the largest marketing and technology event, where over 150 leaders and top minds in Martech, Adtech, and CX converge from 100+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.
Scroll down for the sessions
09:00 am
PANEL: What’s Keeping Modern Marketers Up at Night?
This CMO panel aims to answer the tough questions that the modern marketing team is faced with today.
- Building brand: fixing the trust deficit among consumers today.
- Balancing long and short-term goals: building brand, delivering great CX while driving immediate sales figures.
- All things AI: increasing trust in AI for decision-making, and dealing with the skill gaps in an era of quick adoption
Gordon Glenister
Influencer Marketing Expert
09.40 am
KEYNOTE
10.00 am
TECH TALK: Hyper-personalisation via Contextual Signals, and Privacy-first Frameworks
As audiences fragment and consumer expectations rise, hyper-personalisation has become the defining frontier of marketing. Yet, the challenge lies in delivering relevance without compromising trust. This Tech Talk explores how contextual signals—ranging from real-time behavior to environmental cues—can power personalised messaging at scale, while privacy-first frameworks ensure compliance and consumer confidence.
Maria Guidi
Global Head of Digital Marketing,
Sportrader
Rami El-Boghdadly
Co-Founder,
Be Known Communications
10.15 am
CASE STUDY: Price Wars: Analytics to Make Discounts Truly Count
The competition is hotter than ever. The ability to set the right price at the right time has become a critical differentiator, and protects revenue margins. This session explores how to design smarter promotions and discounts that drive both customer loyalty and profitability. It will unpack how data-driven pricing strategies are reshaping the battlefield of customer acquisition and retention.
Takeaways:
- How leading brands use machine learning to forecast demand and optimise discount strategies in real time.
- Using predictive analytics to target promotions to the right cohort to maximise CLV.
- Learn how sales seasons work towards marketing wins and business goals.
10:35 AM
NETWORKING BREAK
11:00am
Keynote: Future Proofing your Brand for the Next Generation of Consumers
With a focus on Gen Z, we’ll discuss how purpose-driven initiatives, sustainability, and virtual reality are shaping the next wave of brand engagement. Learn how to adapt your brand strategy for the evolving workplace and the growing demand for immersive digital experiences.
Tarv Nijjar
Senior Director, Business Insights and Analytics | McDonald's
11:05 AM
TECH TALK: Rewire Your Marketing with ROI-driven Investments
Changing realities call for an agile approach. Navigate the ever-expanding technology landscape with confidence. Make strategic investments that align with your business goals and maximise your ROI. Break down silos and foster cross-functional collaboration to unlock the full potential of your tech stack.
11:20 AM
CASE STUDY: The Attention Equation – Why All Consumption is Not Created Equal
UK consumers watch hours of content daily. But consumer attention determines media success as the ability to turn consumption into revenue. How can marketers calculate the value of this attention? How do consumer touchpoints—from websites and streaming videos to online searches and in-store visits—truly affect purchasing decisions?
Takeaways:
- Analysing traditional and modern media channels to optimise efficiency in driving monetisation.
- Consumer focus and intent as levers to optimise marketing mix, drive resonance, and learn from underserved arenas.
- Dealing with fragmented consumer attention across a number of devices.
11.40 AM
TECH TALK: Audience of One: Context-aware AI for Personalised Messaging
With 74% of consumers expecting brands to understand their unique needs, context-aware AI is redefining engagement. This tech talk explores how brands are deploying AI to craft messages that resonate with individuals, not segments. How will this be impacted by the rise of AI-created content or AI-enabled devices that curate choices for the user?
11.55 AM
FIRESIDE CHAT: When Retail Shares Shelf Space: Capitalising on High-intent Moments in Retail Media
This fireside explores how retailers are monetising shelf space, balancing shopper experience with advertiser demand, and redefining the economics of retail marketing.
Takeaways:
- How point-of-purchase targeting reaches consumers when they are already shopping.
- How to leverage transaction and browsing data to deliver highly relevant ads.
- Influencing decisions across multiple touch points, and who it works for.
12.15 PM
Networking lunch
01.15 pm
CASE STUDY: Beyond Keywords: AEO as the Next Frontier of Search
Consumers are using AI-powered search engines for longer, more complex queries and to satisfy a broader range of intents, which vary significantly by category and context. According to Google’s 2025 Search Trends, voice and AI-enhanced queries grew 40% year-on-year, reshaping how brands must approach discoverability. This session explores how Answer Engine Optimisation (AEO) is redefining search strategy across categories and contexts.
01.35 pm
TECH TALK: Measurement in the Golden Age of Campaign Optimisation
As consumer spending patterns shift, marketers spend more to reach them. As audiences become increasingly fragmented, brands must find a way to reach these smaller cohorts of shoppers, particularly with messages personalised to consumers’ specific needs. Creative pre-testing powered by AI can achieve scale and unlock new insights about what ‘works’ and then codify this knowledge so that campaign assets are both fit-for-brand and fit-for-platform. How can you be sure that the tools you are applying are working?
01.55 pm
CASE STUDY: What Does Real-Time Marketing Look Like Behind the Scenes?
Static campaigns are out—adaptive ones win. This session explores how to use live data to adjust spend, creative, and audience segments mid-flight, maximising relevance and ROI.
- Set up real-time dashboards for campaign monitoring.
- Use A/B and multivariate testing to guide live adjustments.
- Automate budget shifts based on performance signals.
02.15 pm
FIRESIDE CHAT: Standing Out When Everything Looks the Same
In a world where products are interchangeable and features are easily replicated, differentiation is no longer about what you sell—it’s about how you make people feel. This session explores how brands can rise above commoditisation by crafting distinct identities, delivering emotional value, and building trust through experience.
Takeaways:
- Explore how visual identity, tone of voice, and UX can signal uniqueness in saturated categories.
- Understand how customer experience—from onboarding to support—can become your brand’s signature.
- Learn how to create lasting impressions through storytelling, consistency, and cultural relevance.
02.35 pm
Networking break
03.05 pm
CASE STUDY: The Resurgence of Contextual-based Targeting
With third-party cookies being phased out, brands and publishers are scrambling to build robust first-party data strategies. This session explores how personalisation can survive in a privacy-first world, and how marketers make sure their markers are pointing them in the right direction.
03.25 pm
TECH TALK: How AI Agents are Changing the Marketing Dynamic
As AI fundamentally redefines productivity, and how businesses operate, many tech leaders are predicting its impact will be more significant than the industrial revolution. But building a workforce fit for the future will require organisations to radically rethink the jobs people do as technical functions and decision-making are increasingly run by AI. What will the future performance marketer look like?
03.40 pm
INTERACTIVE CHALLENGE SESSION
End your day of learning with something you cannot get online in this interactive session led by an expert facilitator. Watch this space for details!
