Full Schedule
Join the largest marketing and technology event, where over 150 leaders and top minds in Martech, Adtech, and CX converge from 100+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.
Scroll down for the sessions
09:00 am
PANEL: What’s Keeping Modern Marketers Up at Night?
This panel aims to answer the tough questions that the modern marketing team is faced with today.
- Fixing the trust deficit among consumers today.
- Balancing long and short-term goals: building brand, delivering great CX while driving ROI.
- Keeping pace with changing customer behaviours, buying preferences, and market trends.
Gordon Glenister
Influencer Marketing Expert
09.40 am
KEYNOTE: Building Belonging: The Rise of Holistic Fan Culture
The boundaries between digital and physical are dissolving. The result is a richer, more participatory culture where fans don’t just consume — they co‑create. By championing genuine community spirit—whether through grassroots collaborations, creative activations, or amplifying fan voices—they’re not just marketing; they’re building belonging.
10.00 am
TECH TALK: Hyper-personalisation via Contextual Signals, and Privacy-first Frameworks
As audiences fragment and consumer expectations rise, hyper-personalisation has become the defining frontier of marketing. Yet, the challenge lies in delivering relevance without compromising trust. This Tech Talk explores how contextual signals—ranging from real-time behavior to environmental cues—can power personalised messaging at scale, while privacy-first frameworks ensure compliance and consumer confidence.
10.15 am
KEYNOTE INTERVIEW: Creative Impact: Originality in a Landscape Dominated by Machine Logic
As automation takes over media buying and targeting, brands risk becoming interchangeable in the mind of the consumer. How has the role of the creative and strategic thinking changed in terms of delivering impact?
10:35 AM
NETWORKING BREAK
11:00am
Keynote: Future Proofing your Brand for the Next Generation of Consumers
With a focus on Gen Z, we’ll discuss how purpose-driven initiatives, sustainability, and virtual reality are shaping the next wave of brand engagement. Learn how to adapt your brand strategy for the evolving workplace and the growing demand for immersive digital experiences.
Tarv Nijjar
Senior Director, Business Insights and Analytics | McDonald's
11:05 AM
TECH TALK: Rewire Your Marketing with ROI-driven Investments
Changing realities call for an agile approach. Navigate the ever-expanding technology landscape with confidence. Make strategic investments that align with your business goals and maximise your ROI. Break down silos and foster cross-functional collaboration to unlock the full potential of your tech stack.
11:20 AM
FIRESIDE: Staying on Top of Social Media‘s Dynamic Shifts
How can social media marketing teams adapt quickly to platform changes while planning ahead, and proving business impact via reach, relevance, and ROI? There’s quite a few shifts to track. This panel brings in learnings from an ever-shifting social space.
Takeaways:
- The latest in consumption patterns and content formats that work.
- Are niche creators really outperforming celebrity partnerships in identifying relevance?
- Baking in measurement that shows business outcomes. Social data is now tied to brand health, competitive standing, and ROI benchmarks.
Naomi Horan
Head of Social,
CLOUD NINE
11.40 AM
TECH TALK: Audience of One: Context-aware AI for Personalised Messaging
With 74% of consumers expecting brands to understand their unique needs, context-aware AI is redefining engagement. This tech talk explores how brands are deploying AI to craft messages that resonate with individuals, not segments. How will this be impacted by the rise of AI-created content or AI-enabled devices that curate choices for the user?
11.55 AM
FIRESIDE CHAT: When Retail Shares Shelf Space: Capitalising on High-intent Moments in Retail Media
This fireside explores how retailers are monetising shelf space, balancing shopper experience with advertiser demand, and redefining the economics of retail marketing.
Takeaways:
- How point-of-purchase targeting reaches consumers when they are already shopping.
- How to leverage transaction and browsing data to deliver highly relevant ads.
- Influencing decisions across multiple touch points, and who it works for.
12.15 PM
Networking lunch
01.15 pm
CASE STUDY: Beyond Keywords: AEO as the Next Frontier of Search
Consumers are using AI-powered search engines for longer, more complex queries and to satisfy a broader range of intents, which vary significantly by category and context. According to Google’s 2025 Search Trends, voice and AI-enhanced queries grew 40% year-on-year, reshaping how brands must approach discoverability. This session explores how Answer Engine Optimisation (AEO) is redefining search strategy across categories and contexts.
Silvia Sartori
Group Digital & Business Technologies - Marketing Director,
Barilla Group
01.35 pm
TECH TALK: Measurement in the Golden Age of Campaign Optimisation
As consumer spending patterns shift, marketers spend more to reach them. As audiences become increasingly fragmented, brands must find a way to reach these smaller cohorts of shoppers, particularly with messages personalised to consumers’ specific needs. Creative pre-testing powered by AI can achieve scale and unlock new insights about what ‘works’ and then codify this knowledge so that campaign assets are both fit-for-brand and fit-for-platform. How can you be sure that the tools you are applying are working?
01.55 pm
CASE STUDY: From Data to Dough: Democratising Data for Local Marketing
Discover how Papa Johns transformed complex customer data into simple, actionable insights for franchisees. This session explores how real-time data, smart segmentation and automated tools unlocked true local marketing at scale, driving stronger customer engagement, higher conversions and measurable revenue growth, all while maintaining strict data governance and compliance.
Kanchan Lad
Head of Product - MarTech,
Papa Johns
02.15 pm
FIRESIDE CHAT: Standing Out When Everything Looks the Same
In a world where products are interchangeable and features are easily replicated, differentiation is no longer about what you sell—it’s about how you make people feel. This session explores how brands can rise above commoditisation by crafting distinct identities, delivering emotional value, and building trust through experience.
Takeaways:
- Explore how visual identity, tone of voice, and UX can signal uniqueness in saturated categories.
- Understand how customer experience—from onboarding to support—can become your brand’s signature.
- Learn how to create lasting impressions through storytelling, consistency, and cultural relevance.
Giulio Beltramo
Head of Marketing,
One Retail Group
Pooja Nambiar
Head of Marketing Platforms, Global,
Yugo
02.35 pm
Networking break
03.05 pm
CASE STUDY: Performance Marketing in the Age of AI: What Actually Drives Results?
AI is changing performance marketing fast, but not always in the way people think. This session looks at where AI genuinely improves outcomes, where marketers still need to apply judgement & why better automation does not remove the need for stronger commercial logic. It explores the tension between AI, creative, measurement + personalisation > why performance still depends on understanding customer intent, value & context. Hyper personalisation is part of that story, but only when it helps someone decide faster, buy more easily or improves real business results. If it just looks clever; it isn’t performance marketing.
Paul Morris
Senior Director, EMEA Performance Marketing & Web eCommerce,
RS Group
03.25 pm
TECH TALK: How AI Agents are Changing the Marketing Dynamic
As AI fundamentally redefines productivity, and how businesses operate, many tech leaders are predicting its impact will be more significant than the industrial revolution. But building a workforce fit for the future will require organisations to radically rethink the jobs people do as technical functions and decision-making are increasingly run by AI. What will the future performance marketer look like?
03.40 pm
INTERACTIVE CHALLENGE SESSION
End your day of learning with something you cannot get online in this interactive session led by an expert facilitator. Watch this space for details!
David Hicks
Co-Founder & Chairman,
XM Coach
