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Join the largest marketing and technology event, where over 150 leaders and top minds in Martech, Adtech, and CX converge from 100+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.
9:00 AM
PANEL: What’s Keeping Modern Marketers Up at Night?
This panel aims to answer the tough questions that the modern marketing team is faced with today.
- Fixing the trust deficit among consumers today.
- Balancing long and short-term goals: building brand, delivering great CX while driving ROI.
- Keeping pace with changing customer behaviours, buying preferences, and market trends.
Speakers:
Greg Newton (Customer Success Director) Autotrader
Paul Morris, (Senior Director, EMEA Performance Marketing & Web eCommerce) RS Group
Carl Stroud (Chief Storyteller) Smoking Gun
Ben Tipple (Communications Director) Co-op Live
9:40 AM
KEYNOTE INTERVIEW: Building Adaptive Capacity: Rethinking Leadership for Future Marketing Teams
Reframing leadership training as a dynamic, ongoing process—one that prepares leaders to thrive in the evolving future of work, where coherence, trust, and adaptability are the ultimate competitive advantages.
This session explores how leadership development must adapt to equip leaders with the skills, mindsets, and resilience needed to guide teams through change. The focus is on building adaptive capacity: the ability to pivot strategies, communicate authentically, and create confidence in navigating shifting realities.
Speaker:
Paul Wright (Board Advisor and Strategic Consultant)
10:00 AM
TECH TALK: Hyper-personalisation via Contextual Signals, and Privacy-first Frameworks
As audiences fragment and consumer expectations rise, hyper-personalisation has become the defining frontier of marketing. Yet, the challenge lies in delivering relevance without compromising trust. This Tech Talk explores how contextual signals—ranging from real-time behavior to environmental cues—can power personalised messaging at scale, while privacy-first frameworks ensure compliance and consumer confidence
Speakers:
David Hicks (Co-Founder & Chairman) COACH
Giulio Beltramo (Head of Marketing) OneReatailGroup
9:00 AM
10:15 AM
KEYNOTE: Mini-AI Agents as Junior Growth Marketers
This session explores how AI can free tech marketers from repetitive tasks while multiplying efficiency. Find out how AI agents are being trained to optimise spend, orchestrate campaigns, and respond to customers at scale–freeing teams to focus on the high-value strategy work.
Speaker:
Yasin Kheradmand (Head of Growth) Stakemate
10:35 AM
NETWORKING BREAK
Speakers:
Yasin Kheradmand (Head of Growth) Stakemate
9:00 AM
11:05 AM
FIRESIDE CHAT: Personalisation at Enterprise Scale: Lessons from Agentic AI and Customer Intelligence
- Explore how enterprises are evolving from traditional personalisation to agentic, autonomous customer intelligence.
- Hear cross‑industry insights from Deloitte and SAS on implementing AI at scale – data, governance, and real‑world execution.
- Learn how leaders prioritise investment, manage risk, and measure value as AI reshapes marketing and customer experience
Speaker:
Mike Turner (Principal Business Manager – Customer Intelligence & AI Transformation) SAS
Julio Tavares (Partner, Consumer Engagement & Marketing aaS) Deloitte
11:20 AM
FIRESIDE: Staying on Top of Social Media’s Dynamic Shifts–
How can social media marketing teams adapt quickly to platform changes while planning ahead, and proving business impact via reach, relevance, and ROI? There’s quite a few shifts to track. This panel brings in learnings from an ever-shifting social space.
Takeaways:
- The latest in consumption patterns and content formats that work.
- Are niche creators really outperforming celebrity partnerships in identifying relevance?
- Baking in measurement that shows business outcomes.
Speakers:
Daveena Saranna (B2B YouTube Channel Manager) Autotrader
Naomi Horan (Head of Social) CLOUD NINE
11:40 AM
TECH TALK: Audience of One: Context-aware AI for Personalised Messaging
With 74% of consumers expecting brands to understand their unique needs, context-aware AI is redefining engagement. This tech talk explores how brands are deploying AI to craft messages that resonate with individuals, not segments. How will this be impacted by the rise of AI-created content or AI-enabled devices that curate choices for the user?
Speakers:
David Hicks (Co-Founder & Chairman) COACH
Giulio Beltramo (Head of Marketing) OneReatailGroup
9:00 AM
11:55 AM
FIRESIDE CHAT: Capitalising on High-intent Moments in Retail Media
This fireside explores how retailers are monetising shelf space, balancing shopper experience with advertiser demand, and redefining the economics of retail marketing.
Takeaways:
- How point-of-purchase targeting reaches consumers when they are already shopping.
- How to leverage transaction and browsing data to deliver highly relevant ads.
- Influencing decisions across multiple touch points, and who it works for.
Speakers:
Mrunal Bhagat (Retail Media Specialist) Pearson
Ezgi Mitchell (Retail & Partnerships Marketing Lead) Sky
12:15 PM
NETWORKING LUNCH
Speakers:
Mrunal Bhagat (Retail Media Specialist) Pearson
9:00 AM
01:15 PM
CASE STUDY: Beyond Keywords: AEO as the Next Frontier of Search
Consumers are using AI-powered search engines for longer, more complex queries and to satisfy a broader range of intents, which vary significantly by category and context. According to Google’s 2025 Search Trends, voice and AI-enhanced queries grew 40% year-on-year, reshaping how brands must approach discoverability. This session explores how Answer Engine Optimisation (AEO) is redefining search strategy across categories and contexts.
Speaker:
Silvia Sartori (Group Digital & Business Technologies – Marketing Director) Barilla Group
01:35 PM
TECH TALK: Measurement in the Golden Age of Campaign Optimisation
As consumer spending patterns shift, marketers spend more to reach them. As audiences become increasingly fragmented, brands must find a way to reach these smaller cohorts of shoppers, particularly with messages personalised to consumers’ specific needs. Creative pre-testing powered by AI can achieve scale and unlock new insights about what ‘works’ and then codify this knowledge so that campaign assets are both fit-for-brand and fit-for-platform. How can you be sure that the tools you are applying are working?
Speakers:
Silvia Sartori (Group Digital & Business Technologies – Marketing Director) Barilla Group
9:00 AM
01:55 PM
CASE STUDY: From Data to Dough: Democratising Data for Local Marketing
Discover how Papa Johns transformed complex customer data into simple, actionable insights for franchisees. This session explores how real-time data, smart segmentation and automated tools unlocked true local marketing at scale, driving stronger customer engagement, higher conversions and measurable revenue growth, all while maintaining strict data governance and compliance.
Speaker:
Kanchan Lad (Head of Product – MarTech) Papa Johns
02:15 PM
FIRESIDE CHAT: Standing Out When Everything Looks the Same
In a world where products are interchangeable and features are easily replicated, differentiation is no longer about what you sell—it’s about how you make people feel. This session explores how brands can rise above commoditisation by crafting distinct identities, delivering emotional value, and building trust through experience.
Takeaways:
- Explore how visual identity, tone of voice, and UX can signal uniqueness in saturated categories.
- Understand how customer experience—from onboarding to support—can become your brand’s signature.
- Learn how to create lasting impressions through storytelling, consistency, and cultural relevance.
Speakers:
Giulio Beltramo (Head of Marketing) One Retail Group
Pooja Nambiar (Head of Marketing Platforms, Global) Yugo
02:35 PM
Networking break
Speakers:
Giulio Beltramo (Head of Marketing) One Retail Group
Pooja Nambiar (Head of Marketing Platforms, Global) Yugo
9:00 AM
03:25 PM
KEYNOTE: Staying Adaptive at a Time of Unprecedented Change
The pace of technological disruption is accelerating, reshaping the way marketers build strategies and manage their technology stacks. In an era where AI is democratising capabilities and “everyone can code,” leaders must rethink how they approach tools, data, and organisational agility.
- Identifying data and tools that enable meaningful personalisation.
- Rethinking the tech stack in an era of low‑code and no‑code solutions.
- Preparing for agentic commerce and the rise of marketing for autonomous decision‑making.
Speakers:
Paul Morris (Senior Director, EMEA Performance Marketing & Web eCommerce) RS Group
03:25 PM
KEYNOTE: Staying Adaptive at a Time of Unprecedented Change
The pace of technological disruption is accelerating, reshaping the way marketers build strategies and manage their technology stacks. In an era where AI is democratising capabilities and “everyone can code,” leaders must rethink how they approach tools, data, and organisational agility.
- Identifying data and tools that enable meaningful personalisation.
- Rethinking the tech stack in an era of low‑code and no‑code solutions.
- Preparing for agentic commerce and the rise of marketing for autonomous decision‑making.
Speaker:
Robert Smith (Associate Director of Emerging Technologies and Insights) Flutter Entertainment
03:40 PM
FIRESIDE: Building Belonging: The Rise of Holistic Fan Culture
The boundaries between digital and physical are dissolving. The result is a richer, more participatory culture where fans don’t just consume — they co‑create. By championing genuine community spirit—whether through grassroots collaborations, creative activations, or amplifying fan voices—they’re not just marketing; they’re building belonging.
Speakers:
Paul Morris (Senior Director, EMEA Performance Marketing & Web eCommerce) RS Group
9:00 AM
04:00 PM
INTERACTIVE CHALLENGE SESSION
End your day of learning with something you cannot get online in this interactive session led by an expert facilitator. Watch this space for details!
Speaker:
David Hicks (Co-Founder & Chairman) XM Coach
04:40 PM
NETWORKING
Speakers:
David Hicks (Co-Founder & Chairman) XM Coach
9:00 AM
Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Grammarly / Superhuman, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
ObservePoint’s Web Governance platform brings insights, automation, and compliance to the complexity of your digital experience. Our solution automatically scans your websites from the highest traffic pages and user paths to the darkest corners. See what’s performing below acceptable standards, trace it back to the source, and get on a path to improvement. Audit privacy compliance efforts, validate landing pages, confirm data tracking, monitor your entire marketing tech stack, and much more. ObservePoint presents the reality of what’s happening on your website and gives you a clear map to make it even better.
