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Places are Functional; People are Emotional
October 8, 2025
John Speers, Joint Managing Director Middle East at MSQ, believes in tapping into the human essence of a...
30 Inspiring Women Shaping the Future of Marketing
October 6, 2025
They are set to inspire the next generation of marketers. From luxury hospitality and tourism to finance, retail,...
Loyalty has Shifted from Transactional to Deeply Experiential
September 23, 2025
Younger customers see loyalty less as a “membership” and more as a relationship, says Julian Morbidelli, Director of...
Eye on the Prize: 50 Must-Watch Marketing Leaders List
September 9, 2025
Saudi Arabia’s marketing landscape is being reshaped by leaders uniting creativity, data, culture, and technology. This list highlights...
The Psychology Behind Decision-Making Marketers Need to Know
August 28, 2025
Did you know that having too many choices can add to shopper anxiety? Marketers need to put themselves...
10 Ways Saudi Arabia is Reimagining Future Global Travel
August 13, 2025
The Kingdom is rapidly emerging as one of the world’s most ambitious travel destinations. Here’s what we can...