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Sports in Saudi Arabia Has Evolved from Spectating to Belonging
Sports in KSA is now about belonging, interaction and national pride, says Adeel Ahmed Bokhari, Senior Director, Brand,...
Places are Functional; People are Emotional
John Speers, Joint Managing Director Middle East at MSQ, believes in tapping into the human essence of a...
30 Inspiring Women Shaping the Future of Marketing
They are set to inspire the next generation of marketers. From luxury hospitality and tourism to finance, retail,...
Loyalty has Shifted from Transactional to Deeply Experiential
Younger customers see loyalty less as a “membership” and more as a relationship, says Julian Morbidelli, Director of...
Eye on the Prize: 50 Must-Watch Marketing Leaders List
Saudi Arabia’s marketing landscape is being reshaped by leaders uniting creativity, data, culture, and technology. This list highlights...
The Psychology Behind Decision-Making Marketers Need to Know
Did you know that having too many choices can add to shopper anxiety? Marketers need to put themselves...
