Full Schedule

Join the largest marketing and technology event, where over 200 leaders and top minds in Martech, Adtech, and CX converge from 150+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.

Scroll down for the sessions

08.30 am

CMO breakfast briefing

10.30 am

Panel Discussion: Legends of Marketing: What Does the Future Hold?

Marketing leaders are responsible for the long and short-term game for business. How can marketers strike a balance between ROI to achieve business goals, and building a strong brand foundation that stands the test of time? We ask the veterans to share their experiences, and a roadmap for the future marketing function.

Fundamentals are forever – what marketers must remember
Future opportunities and challenges, and the skills to match
Striking a balance between brand and performance

11:00 AM

Keynote: Brand Love: Winning Customer Hearts with Localisation

If you want to build real relationships, speak like you belong. Localisation isn’t translation—it’s empathy at scale. It’s how brands stop shouting and start listening. In Saudi Arabia, it’s how you build long-lasting customer relationships.

Understand the cultural DNA that drives consumer trust
Build localised journeys without losing global brand essence
Learn how data can guide—but not replace—human insight

11.20 am

Tech Talk: Marketing Teams Get Superpowers: AI Agents in Action

AI isn’t the future—it’s the new team member. Think of AI Agents as creative partners, not just tools. They scale your ideas, respond in milliseconds, and never sleep. This is how great teams do more with less… and do it better.

Learn how to integrate AI into real-time campaign execution
Discover tools that automate without diluting creativity
Explore how AI frees marketers to focus on what matters: meaning

11:05 AM

NETWORKING BREAK

11:00am

Keynote: Future Proofing your Brand for the Next Generation of Consumers

With a focus on Gen Z, we’ll discuss how purpose-driven initiatives, sustainability, and virtual reality are shaping the next wave of brand engagement. Learn how to adapt your brand strategy for the evolving workplace and the growing demand for immersive digital experiences.

11.35 am

Global Keynote: Creative Intelligence: How AI Is Reshaping Imagination

Step into the fast-evolving intersection of artistry and algorithms. AI is not replacing creativity—but redefining it. Learn how tools like generative models, predictive engines, and multimodal platforms are transforming ideation, execution, and performance in brand storytelling. From campaign design to audience resonance, discover what’s changing—and what should never be automated.

11.55 am

Fireside chat: Markers of Momentum – When Long-term Vision Meets Decisive Action

This fireside chat adds context to the role of the c-suite leader – shaping goals, articulating team KPIs, identifying talent and managing transformation across people, process and technology implementation.

Talking points;

What do you look for in team leaders, especially during this time of change
Translating high-level goals into meaningful customer or citizen experiences
Building a brand that wins the love and loyalty of customers in Saudi Arabia

12.25 pm

Tech Talk: Driving Growth with Prediction, Incrementality, and Scalable Strategies

Discover how leading companies achieve sustainable growth by leveraging predictive insights, measuring incrementality, and implementing scalable strategies. This session explores data-driven approaches to enhance engagement, optimise campaigns, and drive measurable success in a competitive landscape.

12.40 pm

Fireside Chat: The Making of a Mega-brand

How can leaders and marketers design emotionally resonant, personalised experiences inside sweeping national projects and global campaigns? This session explores how digital transformation can be human-led — highlighting the role of emotional intelligence in tech transformation, culture-sensitive design, and leadership that centers both customers and employees.

01.05 am

Tech Talk: Numbers Tell Stories Too: Data-Backed Brand Narratives

Data isn’t the enemy of creativity—it’s the spark. When numbers and narrative dance together, brands connect on a deeper level. Let’s move beyond dashboards to stories that move people and markets. This is storytelling with a soul and a strategy.

Learn how to structure narratives using behavioural insights
Find balance between intuition and information
Use data to craft brand meaning, not just measure it

01:20 PM

LUNCH

02.20 pm

Panel Discussion: Shifting Narratives: Marketing to the Modern Saudi Mindset Era

From Vision 2030 to Gen Z spending shifts, discover how Saudi Arabia’s story is influencing global conversations, national pride, and how brands are reimagining customer experiences. Hear from the experts to know what marketers must do to meet a bold new era of consumer thinking.

02.50 pm

Keynote: Destinations of the Future – Fresh Eyes on Experience Marketing

Saudi Arabia is among the top 10 of the world’s destination countries. As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travellers while also embracing new ones. Creative collaboration among tourism stakeholders can help put lesser-known destinations on the map. Travel tides are shifting. Are you ready?

03:05 PM

Tech Talk: Minus the Guesswork: Identity is the New Marketing Edge

Your customer isn’t a segment. They’re a story. In a region where demographics are shifting fast, a single view of the customer is no longer a luxury—it’s survival. This session is about building deeper understanding, not just broader reach. Brands that know their customers will be the ones they choose.

Understand why fragmented data leads to fragmented experiences
Learn how to unify identity across platforms, devices, and journeys
Explore how deep customer insight fuels personalisation, loyalty, and growth

03.20 pm

Panel Discussion: Stop the Scroll: Crafting Content That Connects in the Kingdom

In Saudi Arabia, attention is abundant—but brands are competing for a few seconds of focus. Your content is in a war for thumbs. To win, it must move hearts, not just algorithms.
This session is about breaking the scroll cycle with stories that matter, moments that stick, and messages that feel like they were made just for one person.

Decode what makes content truly resonate
Learn to design for emotion, not just exposure
Build engagement that lasts longer than a swipe

03.50 pm

Tech Talk : The Next Move: Driving Growth with Predictive Analytics

Great marketing isn’t about reacting—it’s about anticipating. Predictive analytics lets you see around corners: where your customer’s headed, what they’ll want, and when. This session is about turning data into foresight—and foresight into growth. The future belongs to brands who arrive early.

Use data to predict—not just report—customer behaviour
Optimise campaigns before they underperform
Map the journey before your customer takes the first step

04:05 PM

Interactive

03.35 pm

Keynote: In the Now: Real-Time Data & Behavioural Triggers

Let’s turn attention into action. Real-time is table stakes. This session dives into how to use live data and behavioral signals to market in the moment. Precision, personalisation, performance—all at once.

Identify the triggers that drive decision-making
Activate data pipelines that fuel immediacy and relevance
Use automation to personalise without losing authenticity

02:50 PM

Tech Talk: When data is real-time, unified and actionable

In today’s fast-paced digital landscape, marketers are drowning in data but starving for insights. Join us as industry experts delve into the critical components of a successful CDP strategy as a solution.

Discuss the technologies and best practices for achieving real-time data flows.
Explore techniques for identity resolution, data cleansing, and enrichment to build a 360-degree understanding of your audience

03:50 PM

Panel Discussion: The Digital Brand Blueprint: Building Icons for a New Era

Saudi brands are not just rising—they’re rewriting the rules. This is your playbook for building brands that lead with purpose, power, and pride. Let’s design what’s next—brands that the region and the world can believe in.

Decode how Saudi consumer expectations are shifting
Create brand platforms rooted in identity and future ambition
Build brands that scale, inspire, and last

04:10 PM

Case study: Automating success

Come along to listen to a real life example of how marketing automation has helped a business to streamline campaigns, enhance personalisation, and drive measurable results.