Full Schedule
Join the largest marketing and technology event, where over 200 leaders and top minds in Martech, Adtech, and CX converge from 150+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.
Scroll down for the sessions
08.30 am
CMO Breakfast Briefing
David Raab
Owner,
Raab Associates
10.30 am
Panel Discussion: Legends of Marketing: What Does the Future Hold?
Marketing leaders are responsible for the long and short-term game for business. How can marketers strike a balance between ROI to achieve business goals, and building a strong brand foundation that stands the test of time? We ask the veterans to share their experiences, and a roadmap for the future marketing function.
- Fundamentals are forever – what marketers must remember
- Future opportunities and challenges, and the skills to match
- Striking a balance between brand and performance
Ahad Hamza Nihal
Marketing Director,
SALA Entertainment
Adeel Ahmed
Senior Director Brand,
Saudi Olympic & Paralympic Committee
Mohammad Zain Alabidien
Director of Marketing & Communications,
Al Rajhi Takaful
Driss Moutawakil
Chief Marketing & Revenue Officer,
SAT (Saptco Alsa Transport)
11:05 AM
Keynote Interview: Brand Love: Winning Customer Hearts with Localisation
If you want to build real relationships, speak like you belong. Localisation isn’t translation—it’s empathy at scale. It’s how brands stop shouting and start listening. In Saudi Arabia, it’s how you build long-lasting customer relationships.
- Understand the cultural DNA that drives consumer trust
- Build localised journeys without losing global brand essence
- Learn how data can guide—but not replace—human insight
11.20 am
Tech Talk: Marketing Teams Get Superpowers: AI Agents in Action
AI isn’t the future—it’s the new team member. Think of AI Agents as creative partners, not just tools. They scale your ideas, respond in milliseconds, and never sleep. This is how great teams do more with less… and do it better.
- Learn how to integrate AI into real-time campaign execution
- Discover tools that automate without diluting creativity
- Explore how AI frees marketers to focus on what matters: meaning
Luis Clark
Go-to-Market Manager,
monday.com
11:35 AM
COFFEE BREAK
11:00am
Keynote: Future Proofing your Brand for the Next Generation of Consumers
With a focus on Gen Z, we’ll discuss how purpose-driven initiatives, sustainability, and virtual reality are shaping the next wave of brand engagement. Learn how to adapt your brand strategy for the evolving workplace and the growing demand for immersive digital experiences.
Tarv Nijjar
Senior Director, Business Insights and Analytics | McDonald's
12.05 pm
Panel Discussion: Markers of Momentum – When Long-term Vision Meets Decisive Action
This discussion adds context to the role of the c-suite leader – shaping goals, articulating team KPIs, identifying talent and managing transformation across people, process and technology implementation.
Talking points;
- What do you look for in team leaders, especially during this time of transformation
- Translating high-level goals into meaningful customer experiences
- Building a brand that wins the love and loyalty of customers in Saudi Arabia
Moderator:
Hany Mokhtar
Global Customer & Employees Experience Expert & Advisor
Speakers:
May Bahjat Kanounji
Chief Executive Officer and Board Member
Blooming Wear
Mohamed Hegazy
Group Chief Experience Officer (CXO)
almatar
Wasif Hasan
Chief Product & Technology Officer
PIF Company
12.40 pm
Tech Talk: Numbers Tell Stories Too: Data-Backed Brand Narratives
Data isn’t the enemy of creativity—it’s the spark. When numbers and narrative dance together, brands connect on a deeper level. Let’s move beyond dashboards to stories that move people and markets. This is storytelling with a soul and a strategy.
- Learn how to structure narratives using behavioural insights
- Find balance between intuition and information
- Use data to craft brand meaning, not just measure it
12.55 pm
Fireside: The Making of a Mega-brand
How can leaders and marketers design emotionally resonant, personalised experiences inside sweeping national projects and global campaigns? This session explores how digital transformation can be human-led — highlighting the role of emotional intelligence in tech transformation, culture-sensitive design, and leadership that centers both customers and employees.
Ameerzeb Amjad
Strategy - Tourism Commercial Development
The Royal Commission for AlUla
01:20 PM
LUNCH
02.00 pm
Keynote: Fresh Eyes on Experience Marketing
Saudi Arabia is among the top 10 of the world’s destination countries. As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travellers while also embracing new ones. Identifying the right markets and people to attract, knowing how to attract them involves blending data driven insights and human understanding.
– Use behavioural insights and real-time analytics to guide strategic decisions—not just validate them.
– Shift from promoting places to curating immersive, emotionally resonant journeys that build brand loyalty.
– Craft storytelling that transcends borders—highlighting heritage, transformation, and aspiration.
John Speers
Joint Managing Director Middle EastJoint Managing Director Middle East
MSQ
02.15 pm
Tech Talk: Driving Growth with Prediction, Incrementality, and Scalable Strategies
Discover how leading companies achieve sustainable growth by leveraging predictive insights, measuring incrementality, and implementing scalable strategies. This session explores data-driven approaches to enhance engagement, optimise campaigns, and drive measurable success in a competitive landscape.
02.30 pm
Panel Discussion: Shifting Narratives: Marketing to the Modern Saudi Mindset Era
From Vision 2030 to Gen Z spending shifts, discover how Saudi Arabia’s story is influencing global conversations, national pride, and how brands are reimagining customer experiences. Hear from the experts to know what marketers must do to meet a bold new era of consumer thinking.
Sukainah Alzaid
Marketing Thought Leader
Adham Bakr
Group Marketing Director
Hayat National Hospitals, Alinma Group
Ibrahim Abuaqel
Product Director
Tamara
03.00 pm
Tech Talk: Minus the Guesswork: Identity is the New Marketing Edge
Your customer isn’t a segment. They’re a story. In a region where demographics are shifting fast, a single view of the customer is no longer a luxury—it’s survival. This session is about building deeper understanding, not just broader reach. Brands that know their customers will be the ones they choose.
- Understand why fragmented data leads to fragmented experiences
- Learn how to unify identity across platforms, devices, and journeys
- Explore how deep customer insight fuels personalisation, loyalty, and growth
03:15 PM
Panel Discussion: Crafting Content to Drive Loyalty That Connects in the Kingdom
In Saudi Arabia, attention is abundant—but brands are competing for a few seconds of focus. Your content is in a war for thumbs. To win, it must move hearts, not just algorithms.
This session is about breaking the scroll cycle with stories that matter, moments that stick, and messages that feel like they were made just for one person.
- Decode what makes content truly resonate
- Learn to design for emotion, not just exposure
- Build engagement that lasts longer than a swipe
Talha Iqbal
Director of Sales & Marketing
Radisson Hotel Group
Bandar Adnan Abdulmajeed
Chief Brand and Marketing Officer
Amsa Hospitality
Bady Ammar Dokhan
Product Lead
Ninja
Julian Morbidelli
Director of Loyalty
Cenomi Centers
03.35 pm
Keynote: In the Now: Real-Time Data & Behavioural Triggers
Let’s turn attention into action. Real-time is table stakes. This session dives into how to use live data and behavioral signals to market in the moment. Precision, personalisation, performance—all at once.
- Identify the triggers that drive decision-making
- Activate data pipelines that fuel immediacy and relevance
- Use automation to personalise without losing authenticity
Adham Bakr
Group Marketing Director,
Hayat National Hospitals, Alinma Group
02:50 PM
Tech Talk: When data is real-time, unified and actionable
In today’s fast-paced digital landscape, marketers are drowning in data but starving for insights. Join us as industry experts delve into the critical components of a successful CDP strategy as a solution.
- Discuss the technologies and best practices for achieving real-time data flows.
- Explore techniques for identity resolution, data cleansing, and enrichment to build a 360-degree understanding of your audience
03:50 PM
Panel Discussion: The Digital Brand Blueprint: Building Icons for a New Era
Saudi brands are not just rising—they’re rewriting the rules. This is your playbook for building brands that lead with purpose, power, and pride. Let’s design what’s next—brands that the region and the world can believe in.
- Decode how Saudi consumer expectations are shifting
- Create brand platforms rooted in identity and future ambition
- Build brands that scale, inspire, and last
04:10 PM
Case study: Automating success
Come along to listen to a real life example of how marketing automation has helped a business to streamline campaigns, enhance personalisation, and drive measurable results.
