Full Schedule

Join the largest marketing and technology event, where over 200 leaders and top minds in Martech, Adtech, and CX converge from 150+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.

Scroll down for the sessions

08.30 am

CMO breakfast briefing

10:00 AM

Opening Keynote : Winning Customer Hearts with Localisation

If you want to build real relationships, speak like you belong. Localisation isn’t translation—it’s empathy at scale. It’s how brands stop shouting and start listening. In Saudi Arabia, it’s how you build long-lasting customer relationships.

Understand the cultural DNA that drives consumer trust
Build localised journeys without losing global brand essence
Learn how data can guide—but not replace—human insight

10.30 am

Panel Discussion : Legends of Marketing: What Does the Future Hold?

Marketing leaders are responsible for the long and short-term game for business. How can marketers strike a balance between ROI to achieve business goals, and building a strong brand foundation that stands the test of time? We ask the veterans to share their experiences, and a roadmap for the future marketing function.

Fundamentals are forever – what marketers must remember
Future opportunities and challenges, and the skills to match
Striking a balance between brand and performance

11.10 am

Tech Talk : Marketing Teams Get Superpowers: AI Agents in Action

AI isn’t the future—it’s the new team member. Think of AI Agents as creative partners, not just tools. They scale your ideas, respond in milliseconds, and never sleep. This is how great teams do more with less… and do it better.

Learn how to integrate AI into real-time campaign execution
Discover tools that automate without diluting creativity
Explore how AI frees marketers to focus on what matters: meaning

11:05 AM

NETWORKING BREAK

11:00am

Keynote: Future Proofing your Brand for the Next Generation of Consumers

With a focus on Gen Z, we’ll discuss how purpose-driven initiatives, sustainability, and virtual reality are shaping the next wave of brand engagement. Learn how to adapt your brand strategy for the evolving workplace and the growing demand for immersive digital experiences.

11.25 am

Keynote : Measuring Brand Reputation Before It Breaks

Reputation isn’t what you say—it’s what they feel when you’re not in the room.
PR and marketing aren’t just megaphones—they’re sensors. This session is about listening at scale, spotting the storm before the clouds form, and acting fast enough to turn crisis into credibility.

Learn how to build an early-warning system for brand perception
Turn sentiment analysis and trend mapping into real-time strategy
Create a proactive reputation engine

11.45 am

Tech Talk : Numbers Tell Stories Too: Data-Backed Brand Narratives

Data isn’t the enemy of creativity—it’s the spark. When numbers and narrative dance together, brands connect on a deeper level. Let’s move beyond dashboards to stories that move people and markets. This is storytelling with a soul and a strategy.

Learn how to structure narratives using behavioural insights
Find balance between intuition and information
Use data to craft brand meaning, not just measure it

12:00 PM

COFFEE & PRAYER

12.20 pm

Fireside chat : Real Voices, Real Trust: Winning With Influencers Era

People don’t buy from logos—they buy from people. In the noisy world of content, creators are your trust bridge. But finding the right voice takes clarity, chemistry, and courage. Let’s talk about influence that actually influences.

Define metrics that go beyond reach and hype
Learn how to co-create with voices that reflect your brand truth
Understand the psychology of trust in the age of scroll

12.40 pm

Tech Talk : The Next Move: Driving Growth with Predictive Analytics

Great marketing isn’t about reacting—it’s about anticipating. Predictive analytics lets you see around corners: where your customer’s headed, what they’ll want, and when. This session is about turning data into foresight—and foresight into growth. The future belongs to brands who arrive early.

Use data to predict—not just report—customer behaviour
Optimise campaigns before they underperform
Map the journey before your customer takes the first step

12.55 pm

Panel Discussion : Stop the Scroll: Crafting Content That Connects in the Kingdom

In Saudi Arabia, attention is abundant—but brands are competing for a few seconds of focus. Your content is in a war for thumbs. To win, it must move hearts, not just algorithms.
This session is about breaking the scroll cycle with stories that matter, moments that stick, and messages that feel like they were made just for one person.

Decode what makes content truly resonate
Learn to design for emotion, not just exposure
Build engagement that lasts longer than a swipe

01.35 pm

Keynote : In the Now: Real-Time Data & Behavioural Triggers

Let’s turn attention into action. Real-time is table stakes. This session dives into how to use live data and behavioral signals to market in the moment. Precision, personalisation, performance—all at once.

Identify the triggers that drive decision-making
Activate data pipelines that fuel immediacy and relevance
Use automation to personalise without losing authenticity

02:50 PM

Tech Talk: When data is real-time, unified and actionable

In today’s fast-paced digital landscape, marketers are drowning in data but starving for insights. Join us as industry experts delve into the critical components of a successful CDP strategy as a solution.

Discuss the technologies and best practices for achieving real-time data flows.
Explore techniques for identity resolution, data cleansing, and enrichment to build a 360-degree understanding of your audience

02:00 PM

LUNCH

02:40 PM

Panel Discussion : Frictionless by Design: Fixing the Customer Journey Where It Hurts

Every moment of friction is a lost opportunity. This hands-on session challenges marketers to walk in the customer’s shoes, spot the speed bumps, and eliminate them. In a crowded market, the smoothest experience often wins. Your brand isn’t just what you say—it’s how easy you are to stay with.

Run a real-time exercise to identify hidden points of customer friction
Learn how micro-irritations lead to macro churn
Discover how removing one step can add up to stronger loyalty and retention

03:20 PM

Tech Talk : Minus the Guesswork: Identity is the New Marketing Edge

Your customer isn’t a segment. They’re a story. In a region where demographics are shifting fast, a single view of the customer is no longer a luxury—it’s survival. This session is about building deeper understanding, not just broader reach. Brands that know their customers will be the ones they choose.

Understand why fragmented data leads to fragmented experiences
Learn how to unify identity across platforms, devices, and journeys
Explore how deep customer insight fuels personalisation, loyalty, and growth

03:35 PM

Open House : The Saudi Brand Blueprint: Building Icons for a New Era

Saudi brands are not just rising—they’re rewriting the rules. This is your playbook for building brands that lead with purpose, power, and pride. Let’s design what’s next—brands that the region and the world can believe in.

Decode how Saudi consumer expectations are shifting
Create brand platforms rooted in identity and future ambition
Build brands that scale, inspire, and last

04:10 PM

Case study: Automating success

Come along to listen to a real life example of how marketing automation has helped a business to streamline campaigns, enhance personalisation, and drive measurable results.