Full Schedule
Join the largest marketing and technology event, where over 200 leaders and top minds in Martech, Adtech, and CX converge from 150+ leading companies. Discover insights, explore innovations, and strategies shaping the industry’s future.
Scroll down for the sessions
09.15 am
Registrations Open
10.30 am
Welcome Note
David Raab
Owner,
Raab Associates
10.35 am
Panel Discussion: Legends of Marketing: What Does the Future Hold?
Marketing leaders are responsible for the long and short-term game for business. How can marketers strike a balance between ROI to achieve business goals, and building a strong brand foundation that stands the test of time? We ask the veterans to share their experiences, and a roadmap for the future marketing function.
- Fundamentals are forever – what marketers must remember
- Future opportunities and challenges, and the skills to match
- Striking a balance between brand and performance
Moderator:
Yolande D’Mello
Senior Editor,
Martechvibe
Panellists:
Ahad Hamza Nihal
Marketing Director,
SALA Entertainment
Adeel Ahmed
Senior Director Brand,
Saudi Olympic & Paralympic Committee
Mohammad Zain Alabidien
Director of Marketing & Communications,
Al Rajhi Takaful
Driss Moutawakil
Chief Marketing & Revenue Officer,
SAT (Saptco Alsa Transport)
Haris Naeem
Account Executive, Emerging Enterprise,
Braze
11:05 AM
Keynote Interview: Brand Love: Winning Customer Hearts with Localisation
If you want to build real relationships, speak like you belong. Localisation isn’t translation—it’s empathy at scale. It’s how brands stop shouting and start listening. In Saudi Arabia, it’s how you build long-lasting customer relationships.
- Understand the cultural DNA that drives consumer trust
- Build localised journeys without losing global brand essence
- Learn how data can guide—but not replace—human insight
11.20 am
Tech Talk: The Untapped Opportunity of Omnichannel: Unlocking Audience-First Advertising in the Era of Less
In a time when marketing budgets are shrinking and audience expectations are rising, how can brands do more with less? Join us for a deep dive into The Untapped Opportunity of Omnichannel, a groundbreaking study by The Trade Desk and PA Consulting that explores how connected, audience-first strategies can transform brand performance and audience experience.
- Discover how omnichannel campaigns—those that seamlessly integrate TV, audio, display, OLV, and DOOH—can reduce ad fatigue, boost persuasion, and enhance memory encoding.
- Learn about the neuroscience behind media engagement, the Three M’s (Media, Moments, Mindsets), and how different channels play unique roles throughout the consumer’s media day.
- Whether you’re just starting your omnichannel journey or looking to refine your strategy, this session offers actionable insights to help you plan smarter, connect deeper, and drive results.
Speaker:
Victor Busnel
Associate Trading Director,
The Trade Desk
Luis Clark
Go-to-Market Manager,
monday.com
11:35 AM
COFFEE BREAK
11:00am
Keynote: Future Proofing your Brand for the Next Generation of Consumers
With a focus on Gen Z, we’ll discuss how purpose-driven initiatives, sustainability, and virtual reality are shaping the next wave of brand engagement. Learn how to adapt your brand strategy for the evolving workplace and the growing demand for immersive digital experiences.
Tarv Nijjar
Senior Director, Business Insights and Analytics | McDonald's
12.05 pm
Panel Discussion: Markers of Momentum – When Long-term Vision Meets Decisive Action
This discussion adds context to the role of the c-suite leader – shaping goals, articulating team KPIs, identifying talent and managing transformation across people, process and technology implementation.
Talking points;
- What do you look for in team leaders, especially during this time of transformation
- Translating high-level goals into meaningful customer experiences
- Building a brand that wins the love and loyalty of customers in Saudi Arabia
Moderator:
Yolande D’Mello
Senior Editor,
Martechvibe
Speakers:
May Bahjat Kanounji
Chief Commercial Officer (CCO),
AANI&DANI
Mohamed Hegazy
Group Chief Experience Officer (CXO),
almatar
Wasif Hasan
Chief Product & Technology Officer,
PIF Company
Ahmed Nour
CX & Digital Solution Consultant – KSA,
SAP Emarsys
12.40 pm
Tech Talk: From Hype to Impact: Delivering AI-Powered Customer Excellence
A keynote on how AI decisioning and unified customer data turn hype into meaningful impact. See how journey orchestration and automated decisions drive personalised experiences for top global brands. Explore it through two lenses: Customer Experience and Marketer Experience, and leave inspired with fresh ideas to level up your strategies.
Speaker:
Sharif Kotb
Vice President, Sales – GCC
Braze
12.55 pm
Fireside: The Making of a Mega-brand
How can leaders and marketers design emotionally resonant, personalised experiences inside sweeping national projects and global campaigns? This session explores how digital transformation can be human-led — highlighting the role of emotional intelligence in tech transformation, culture-sensitive design, and leadership that centers both customers and employees.
Moderator:
Yolande D’Mello
Senior Editor,
Martechvibe
Speakers:
Ameerzeb Amjad
Strategy - Tourism Commercial Development,
The Royal Commission for AlUla
Simon Shaw
Chief Communications & Marketing Officer,
King Salman Park Foundation
01:20 PM
LUNCH
02.00 pm
Keynote: Fresh Eyes on Experience Marketing
Saudi Arabia is among the top 10 of the world’s destination countries. As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travellers while also embracing new ones. Identifying the right markets and people to attract, knowing how to attract them involves blending data driven insights and human understanding.
– Use behavioural insights and real-time analytics to guide strategic decisions—not just validate them.
– Shift from promoting places to curating immersive, emotionally resonant journeys that build brand loyalty.
– Craft storytelling that transcends borders—highlighting heritage, transformation, and aspiration.
Speaker:
John Speers
Joint Managing Director Middle East,
MSQ
02.15 pm
Tech Talk: The Future is Predictive: Designing Growth Journeys with MoEngage’s AI Stack
Explore how brands are moving from reactive campaigns to predictive engagement with MoEngage’s powerful AI stack — Sherpa and Merlin. This session will unpack how marketers can design intelligent, personalised growth journeys by anticipating user behaviour and acting in real time. Learn how AI-driven insights are reshaping customer experiences across the funnel.
Speaker:
Vollin Braganza
Associate Director of Sales,
MoEngage
02.30 pm
Panel Discussion: Shifting Narratives: Marketing to the Modern Saudi Mindset Era
From Vision 2030 to Gen Z spending shifts, discover how Saudi Arabia’s story is influencing global conversations, national pride, and how brands are reimagining customer experiences. Hear from the experts to know what marketers must do to meet a bold new era of consumer thinking.
Moderator:
Yolande D’Mello
Senior Editor,
Martechvibe
Panellists:
Sukainah Alzaid
Marketing Thought Leader
Adham Bakr
Group Marketing Director
Hayat National Hospitals, Alinma Group
Ibrahim Abuaqel
Product Director,
Tamara
03.00 pm
Tech Talk: Minus the Guesswork: Identity is the New Marketing Edge
Your customer isn’t a segment. They’re a story. In a region where demographics are shifting fast, a single view of the customer is no longer a luxury—it’s survival. This session is about building deeper understanding, not just broader reach. Brands that know their customers will be the ones they choose.
- Understand why fragmented data leads to fragmented experiences
- Learn how to unify identity across platforms, devices, and journeys
- Explore how deep customer insight fuels personalisation, loyalty, and growth
03:15 PM
Panel Discussion: Crafting Content to Drive Loyalty That Connects in the Kingdom
In Saudi Arabia, attention is abundant—but brands are competing for a few seconds of focus. Your content is in a war for thumbs. To win, it must move hearts, not just algorithms.
This session is about breaking the scroll cycle with stories that matter, moments that stick, and messages that feel like they were made just for one person.
- Decode what makes content truly resonate
- Learn to design for emotion, not just exposure
- Build engagement that lasts longer than a swipe
Moderator:
Yolande D’Mello
Senior Editor,
Martechvibe
Panellists:
Talha Iqbal
Director of Sales & Marketing,
Radisson Hotel Group
Bandar Adnan Abdulmajeed
Chief Brand and Marketing Officer,
Amsa Hospitality
Bady Ammar Dokhan
Product Lead,
Ninja
Julian Morbidelli
Director of Loyalty,
Cenomi Centers
