From the Advisory Board: Marketing Priorities Shaping 2026

From AI co-pilots to human judgment, VMF advisory board leaders reveal the marketing priorities shaping 2026, the over-hyped trends to watch, and essential advice for the next generation of marketers.
Sports in Saudi Arabia Has Evolved from Spectating to Belonging

Sports in KSA is now about belonging, interaction and national pride, says Adeel Ahmed Bokhari, Senior Director, Brand, Team Saudi.




































































