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Catch These 10 Industry Experts at Vibe Marketing Tech Fest, Dubai

By Anushka Pandit

Catch These 10 Industry Experts at Vibe Marketing Tech Fest, Dubai

Top martech and adtech leaders from the region will speak on the most pressing and in-trend topics of the industry.

Experiences that stimulate the mind are the new trend, not just in the Middle East, but worldwide. Experiential shopping, interactive digital media, shoppable ads, and phygital experiences—brands in the Middle East are leading the way in leveraging these new formats of reaching the customer.  

It is an exciting time to read the customer landscape in the region—and even more thrilling to be part of the teams that strategise to satisfy the new, evolved customers. Vibe Marketing Tech Fest, since its inception in 2018, has held the flag for bringing in some of the brightest minds at the helm of leading brands in the region. At this year’s Dubai edition, martech and adtech will take the stage to discuss the latest and the most pressing of everything marketing and technology.

Here are our top ten speakers, each of whom will offer something unique.

James

James Dutton - Chief Product Officer | UM MENAT

A growth-focused leader with extensive AI, CRM, digital and media experience, James is well known in the industry for shaping how businesses leverage artificial intelligence to drive growth and innovation. His proficiency in AI-driven marketing has led him to guide clients and agency teams in integrating AI into their marketing ecosystems, from developing AI-powered audiences and personas to automating workflows with intelligent agents. At the Vibe Marketing Tech Fest, he will bring the same command to the attendees, in the panel How Can Marketers Prepare for the GenAI Revolution?, where he will walk through bringing AI into the mix without losing that personal touch that keeps teams engaged and customers coming back.

Olena Lemeshko 1

Olena Lemeshko - Vice President, Marketing, Product, Digital MENA | Starbucks - Alshaya Group

A passionate leader with multiple roles across renowned multinational FMCG, Retail and F&B companies in her bag, Lemeshko has led brands to sustainable growth and market leadership in mature and emerging markets, showcasing high agility in managing business volatility and geopolitical crises. She carries an in-depth understanding of a crucial portion of most businesses’ target audience - Generation Z. In the session What Brands Have Yet To Figure Out About Gen Zs, Lemeshko will shed light on the various traits Gen Z is most known for and help marketers in the audience figure out how to crack this “wanted” segment of their customer base.

Rishi Gupta

Rishi Gupta - Regional Director: Middle East & Africa | Nothing

A veteran in the consumer technology space, Rishi brings to the conference vast experience in retail and international consumer markets. Spearheading business development and operations for Nothing in the Middle East and Africa, he will share his takeaways from the disruptive tech brand in his keynote address Breaking Through the Noise: How Nothing Redefined Visual Branding, sharing how Nothing has rewritten the rules of visual storytelling—using bold design, immersive content, and a distinct aesthetic to capture global audiences.

Alexis Jean Baptiste 1

Alexis Jean Baptiste - Chief Data & Analytics Officer | L'Oréal

A former tech entrepreneur turned intrapreneur, Baptiste leads AI-driven transformations to turn mega-giant companies into AI-first enterprises. Currently on a mission to supercharge business strategy with AI, Baptiste will bring his expertise to the panel Performance vs. Brand Building: How to Strike the Right Balance, where he will speak on balancing short-term performance goals with long-term brand-building efforts.

Mai Cheblak

Mai Cheblak - Vice President Group Media & Social | Emirates NBD

With over 15 years of experience in the media and marketing industry, Cheblak has leveraged her interest for social media to lead the development of Emirates NBD’s social media channels. She has successfully driven the organisation’s social platforms to achieve unprecedented levels of customer engagement. Her background makes her an expert on personalisation across channels, which she will present to the audience in the panel Why Are Brands Struggling with Hyper-personalisation? In the discussion, Cheblak will discuss the missteps organisations often make in understanding intent and the transformative potential of getting it right.

Oleg Nesterenko

Oleg Nesterenko - Chief Marketing Officer | Storytel

An experienced online media and digital products expert with a proven track record spanning over 15 years, Nesterenko has driven success for leading premium media streaming services across Europe, MENA, and CIS markets, as well as their global diasporas. His prowess in growth hacking in the direct-to-consumer segment sets him well for his session at the Vibe Marketing Tech Fest, Solving the Multi-Touch Attribution Puzzle for Smarter Marketing. Nesterenko will help the attendees discover how AI is transforming attribution, bridging the offline-online gap, and unlocking a clearer path to maximising ROI and marketing effectiveness.

Sevgi

Sevgi Gur - Chief Marketing Officer | Property Finder

An award-winning global marketer and a digital evangelist with experience across the FMCG, Fintech and Entertainment sectors, Sevgi displays competence in overseeing marketing, branding and digital initiatives. At the conference, she will speak on how brands can integrate the two crucial objectives of short-term performance goals and long-term brand-building efforts in limited budgets, in the panel Performance vs. Brand Building: How to Strike the Right Balance.

Nandakumar Vijayan

Nandakumar Vijayan - Global Director of Marketing & Communications | Lulu Group International

Featured by Forbes magazine as one of the Top 5 Marcom professionals, Vijayan is seen as a trendsetter and influential storyteller in the region. Having popularised “experiential shopping” in hypermarkets segment, his work makes him adept at adoption of new trends and technologies. Generative AI is by far the most disruptive trend impacting marketers worldwide—Vijayan will help the attendees figure out how to use AI to make things more efficient while still keeping interactions personal and genuine, in the panel How Can Marketers Prepare for the GenAI Revolution?

Sohail

Sohail Nawaz - Head of Retail Media | Landmark Group

A leader in the retail media sector, Nawaz has many martech accolades to his name, making him the right expert on Retail Media Networks—one of the latest trends in customer communication and advertising. In his session RMNs - The Next Frontier of the Digital Advertising Ecosystem, Nawaz will explore how RMNs are outperforming traditional channels in spend, effectiveness, and direct impact, exploring how retailers monetise first-party data to optimise merchandise strategies and deliver ads that convert at critical decision-making moments.

Haris Javed 1

Haris Javed - Global Director of Marketing - Rides | Careem

Associated with digital platforms, growth, and the startup ecosystem, Javed carries expertise across digital strategy, human centric design & usability, digital analytics, and a range of other diverse martech domains. His years of expertise in product management and growth hacks makes him an expert on balancing growth goals for businesses. In the panel discussion Performance vs. Brand Building: How to Strike the Right Balance, he will take the audience through successful strategies for maintaining an equilibrium between short term performance goals and long-term brand building.

These industry leaders will take the stage at Vibe Marketing Tech Fest (VMF). Check out the full agenda here. Register now to join the event and reach out to our team for more information.

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