Book Tickets
Sponsor VMF

Vibe Marketing Tech Fest

Performance Meets Purpose

Register Interest

About VMF

Founded in 2018, Vibe Marketing Tech Fest (VMF) is presented by Martechvibe, a global marketing and CX magazine with a reach of over 2 million professionals. It is one of the world’s largest and most influential marketing tech conferences gathering marketing, technology, product, CRM, revenue, and CX leaders.

Designed to explore the latest trends, strategies, and cutting-edge tools shaping the marketing landscape, VMF serves as the ultimate platform where marketing pioneers connect with technology innovators.

Join industry leaders as they network, exchange insights, and redefine the future of marketing through the power of technology.

2026 Key Highlights

Boardrooms

Join focused discussions where senior leaders exchange ideas and address business challenges.
 
 

Networking Lunch

Share a table and good conversation while connecting with peers and potential partners.

 
 

Cocktail Reception

Unwind after a full day of sessions and build connections in a relaxed setting.
 
 

Marquee Awards

Celebrating brands leading the future of marketing and advertising technology.


 

Focus Industries

Retail, E-commerce, D2C - Direct to Customer
Banking and Finance
FMCG
Government
Hospitality & Tourism
Finance & Fintech
Real Estate
Automotive
Healthcare
Education
Telecom
Digital First Companies
Media Firms
Retail, E-commerce, D2C - Direct to Customer
Banking and Finance
FMCG
Government
Hospitality & Tourism
Finance & Fintech
Real Estate
Automotive
Healthcare
Education
Telecom
Digital First Companies
Media Firms
Be a part of VMF 2026

2026 Key Themes

Purpose-Driven & Emotion-Led Marketing

Authentic brand behaviour
Cultural relevance
Trust & transparency

Creative Differentiation & Brand Identity

Distinct storytelling
Visual & verbal identity
Emotional value creation

AI-Powered Creativity & Innovation

AI-human collaboration
Brand safety & governance
Scalable experimentation

Predictive Intelligence & Behaviour Analytics

Behaviour modelling
Data decisioning
Real-time insights

Performance Marketing & Media Optimisation

Real-time optimisation
Smart spend allocation
Programmatic evolution

Balancing Brand & Performance Growth

Full-funnel strategy
Long-term brand value
Conversion vs consistency

Retail Media & Shoppable Innovation

Retail media networks
Commerce-driven insights
Marketplace visibility

Purpose-Driven & Emotion-Led Marketing

Authentic brand behaviour
Cultural relevance
Trust & transparency

Creative Differentiation & Brand Identity

Distinct storytelling
Visual & verbal identity
Emotional value creation

AI-Powered Creativity & Innovation

AI-human collaboration
Brand safety & governance
Scalable experimentation

Predictive Intelligence & Behaviour Analytics

Behaviour modelling
Data decisioning
Real-time insights

Advisory Board 2026

Devrim-Melek

Devrim Melek

Senior Vice President, Strategy

OSN

HITESH MALHOTRA

Hitesh Malhotra

Chief Marketing Officer

6thStreet.com

Marwen-Ben-Messaoud

Marwen Ben Messaoud

Growth Marketing Director, Middle East, Africa and South Asia

Spotify

Devrim-Melek

Devrim Melek

Senior Vice President, Strategy

OSN

HITESH MALHOTRA

Hitesh Malhotra

Chief Marketing Officer

6thStreet.com

Marwen-Ben-Messaoud

Marwen Ben Messaoud

Growth Marketing Director, Middle East, Africa and South Asia

Spotify

Nandakumar-Vijayan

Nandakumar Vijayan

Global Director of Marketing & Communications

Lulu Group International

Neda Lazic

Neda Lazic

Marketing Network Operations & Capabilities Senior Director, Eurasia & Middle East OU

The Coca-Cola Company

Suad Merchant

Suad Merchant

Global Chief Marketing Officer

GEMS Education

Nandakumar-Vijayan

Nandakumar Vijayan

Global Director of Marketing & Communications

Lulu Group International

Neda Lazic

Neda Lazic

Marketing Network Operations & Capabilities Senior Director, Eurasia & Middle East OU

The Coca-Cola Company

Suad Merchant

Suad Merchant

Global Chief Marketing Officer

GEMS Education

Enquire for More

2026 Speakers

Alvaro Martinez

Álvaro Martínez

Sr. Director MENA - Growth Marketing and Pricing

Talabat



Talabat
Arjun Sarkar

Arjun Sarkar

Vice President, Digital Ecosystem and Partnerships

Dubai CommerCity - Member of Dubai Integrated Economic Zones Authority

dubai commercity
Gaurav Sinha

Gaurav Sinha

International Marketing Director

Domino's



dominos
George Yaryura

George Yaryura

Senior Vice President, Marketing

Mashreq



Mashreq
Hira Omar

Hira Omar Aamer

Brand Strategy Director

The Coca-Cola Company

The Coca Cola Comapny
Joy Dabeet

Joy Dabeet

Chief Marketing Officer

amana

 

amana
Mohammad Al Rayes

Mohammad Al Rayes

Director of Growth

yallamotor

 

bayt
Zia Rahamat

Zia Rahamat

Director of Growth and Analytics

Anghami

anghami
See All Speakers

2025 Overview

Vibe Marketing Tech Fest, Dubai (5)
Vibe Marketing Tech Fest, Dubai (2)
6134
Vibe Marketing Tech Fest, Dubai (3)
Attendees

Attendees

Over 460 marketing professionals, C-suites, decision-makers, and thought leaders.

Companies

Companies

Representing 250+ leading brands across 25+ industries.

Speakers

Speakers

40+ industry pioneers and visionaries shared their expertise.

Download VMF 2025 Post Show Report
Download VMF 2025 Post Show Report

Past Sponsors

Sponsor for 2026

Focus Industries

Retail, E-commerce, D2C - Direct to Customer
Banking and Finance
FMCG
Government
Hospitality & Tourism
Finance & Fintech
Real Estate
Automotive
Healthcare
Education
Telecom
Digital First Companies
Media Firms
Retail, E-commerce, D2C - Direct to Customer
Banking and Finance
FMCG
Government
Hospitality & Tourism
Finance & Fintech
Real Estate
Automotive
Healthcare
Education
Telecom
Digital First Companies
Media Firms

Watch VMF Highlights

Sponsor for VMF 2026

Top Stories

Marquee Awards