22nd Global Edition

Vibe Marketing Tech Fest (VMF) Dubai

Performance Meets Purpose

About VMF

Founded in 2018, Vibe Marketing Tech Fest (VMF) is presented by Martechvibe, a global marketing and CX magazine with a reach of over 2 million professionals. It is one of the world’s largest and most influential marketing tech conferences gathering marketing, technology, product, CRM, revenue, and CX leaders.

Designed to explore the latest trends, strategies, and cutting-edge tools shaping the marketing landscape, VMF serves as the ultimate platform where marketing pioneers connect with technology innovators.

Join industry leaders as they network, exchange insights, and redefine the future of marketing through the power of technology.

2026 Sponsors

2026 Key Highlights

Breakout Zones

Join focused discussions where senior leaders exchange ideas and address business challenges.
 
 

Networking Lunch

Share a table and good conversation while connecting with peers and potential partners.

 
 

Cocktail Reception

Unwind after a full day of sessions and build connections in a relaxed setting.

 
 

Marquee Awards

Celebrating brands leading the future of marketing and advertising technology.

 
 
 

Focus Industries

Retail, E-commerce, D2C - Direct to Customer
Banking and Finance
FMCG
Government
Hospitality & Tourism
Finance & Fintech
Real Estate
Automotive
Healthcare
Education
Telecom
Digital First Companies
Media Firms
Retail, E-commerce, D2C - Direct to Customer
Banking and Finance
FMCG
Government
Hospitality & Tourism
Finance & Fintech
Real Estate
Automotive
Healthcare
Education
Telecom
Digital First Companies
Media Firms

2026 Key Themes

Purpose-Driven & Emotion-Led Marketing

Authentic brand behaviour
Cultural relevance
Trust & transparency

Creative Differentiation & Brand Identity

Distinct storytelling
Visual & verbal identity
Emotional value creation

AI-Powered Creativity & Innovation

AI-human collaboration
Brand safety & governance
Scalable experimentation

Predictive Intelligence & Behaviour Analytics

Behaviour modelling
Data decisioning
Real-time insights

Performance Marketing & Media Optimisation

Real-time optimisation
Smart spend allocation
Programmatic evolution

Balancing Brand & Performance Growth

Full-funnel strategy
Long-term brand value
Conversion vs consistency

Retail Media & Shoppable Innovation

Retail media networks
Commerce-driven insights
Marketplace visibility

Past Speakers

Headline Speaker

Kevin Chesters

Strategic Consultant, Keynote Speaker and the Author of "The Creative Nudge"

KC

Industry Speakers

Aaryan Kapur

Group Head - Digital Marketing

Aster DM Healthcare

Aster DM Healthcare

Abhinav Nair

Chief Growth Officer

Styli

Styli

Aidan James

Account Director

Hightouch, EMEA

Hightouch

Ajish Pillai

Vice President, Revenue(MEA & India)

Insider One

Insider One

Álvaro Martínez

Sr. Director MENA - Growth Marketing and Pricing

Talabat

Talabat

Arjun Sarkar

Vice President, Digital Ecosystem and Partnerships

Dubai CommerCity - Member of Dubai Integrated Economic Zones Authority

dubai commercity

Dharani Dharan G

Director of Product Management

Careem

careem

Douglas Harvey

Vice President - Digital & Omni

GMG

GMG

Edmund Atcheson

Head of Innovation, MEA

Adobe

Adobe

Eric Meulien

General Manager

Al-Futtaim Digital Retail

Al-Futtaim Digital Retail

Eslam Mohamed

Chief Marketing Officer

Ali Al Mulla Group

Ali Al Mulla Group

George Yaryura

Senior Vice President, Marketing

Mashreq

Mashreq

2026 Breakout Zones

An invitation-only evening bringing together senior retail, e-commerce, CX, marketing, and digital leaders

AI Personalisation Is Now Table Stakes — So What's the Real Differentiator?
 

The New Brand Race: Who Wins When Consumers Ask AI Instead of Search?
 

From Campaigns to Decisions: The Next Chapter of Engagement
 

Less Noise. More Nuance: Designing AI-Driven Engagement That Customers Actually Want

2026 Overview

Attendees

Attendees

Over 350 marketing professionals, C-suites, decision-makers, and thought leaders.

Companies

Companies

Representing 250+ leading brands across 25+ industries.

Speakers

Speakers

40+ industry pioneers and visionaries shared their expertise.

Past Sponsors

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