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Three Reasons CMOs Can’t Miss VMF

By Anushka Pandit

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CMOs are at the helm of marketing decisions that set the course for a brand’s success. Here are three trends in the martech landscape that Vibe Marketing Technology Fest will explore in depth, that CMOs must tune in-to for expert insights.

Over 70% of CMOs say their martech stack is too complex to deliver maximum value (Gartner, 2024). For today’s CMO, the focus is no longer just about choosing the right tools—it’s about architecting a future-ready marketing ecosystem that drives growth, agility, and customer relevance. Let’s narrow down on what this future entails. 

At Vibe Marketing Technology Fest, amongst many trends that will dominate the martech landscape, we have identified three primary areas that are of extreme relevance for CMOs of the industry. As the decision makers for key marketing strategies, CMOs must invest thought into what will shape the near future of marketing technology. Here is a look at three groundbreaking courses that Vibe Marketing Technology Fest will explore in depth; 

Behavioural Science: Understanding Why Your Brain Buys That Extra Pair of Shoes

Human beings function under the impression that they are being rational in their decisions, always weighing pros and cons before deciding to click on the “buy” button. However, that’s far from the truth. The human brain is full of biases which we might not be aware of ourselves–but if tapped into, these biases can offer gold insights into customer behaviour for the marketer. 

This is where behavioural science—the cheat sheet to the human psyche, can be of great help to marketers. Studying how people actually behave, opposed to how they say they would, helps marketers understand the consumer’s subconscious language. Not only can marketers sell better with this knowledge, they can find ways to nudge the customer towards the purchase.

At the Vibe Marketing Technology Fest, the keynote session by behavioural science expert Richard Shotton, The Enduring Power of Behavioural Science, another workshop from Shotton, Hacking the Human Mind: How to Give Your Marketing a Behavioural Science Superboost, and the tech talk, Behavioural Data Playbook – Unlocking Data-Driven Growth in the Middle East, will pull the curtains on the brain’s buying habits and how savvy marketers can best leverage them to stay ahead. 

Man vs. AI or the Ultimate Marketing Tag Team?

Marketing has transitioned from moodboards to prompts and predictive models. Welcome to the age of generative AI—where algorithms can whip up headlines, churn out content, and even guess what your customer wants before they do. But let’s take a pause before we hand over the creative reign to our robotic colleagues. 

AI can generate ideas in seconds but we still need a human mind to understand why a particular tweet went viral on the internet. Choosing between human imagination and machine intelligence isn’t the answer— it is figuring out how to get them to play nice. 

Can AI be a co-pilot for innovation, not a replacement? Can automation free up time without flattening the brand’s voice? Find out in the panel discussion, How Can Marketers Prepare for the GenAI Revolution? and the session, The Creative Conundrum: Can AI Capture the Human Spark? 

Speaking of augmenting the marketing function, Vibe Marketing Technology Fest will also explore how AI is driving retail transformation and revolutionising search with natural language processing in the keynote session, Making AI the Heartbeat of Retail Engagement and the session How is AI transforming the Future of Search and Interaction?

Marketers that balance the man and the machine will be the ones to win. In these sessions at the conference, hear from experts on how to best leverage AI to enhance marketing functions and deliver tangible results.

Retail Media: The New Prime Shelf Space

Brands battling for endcaps and eye-level shelf space is a thing of the past. The hottest real estate today isn’t in-store—it’s online, and it’s powered by something even more valuable than foot traffic: first-party data. The most exciting thing to happen in retail since the bar code, retail media networks let brands advertise directly on a retailer’s site, right where customers are browsing, searching, and (most importantly) buying.

Beyond just visibility, RMNs are enhancing measurability—brands can finally connect the dots between ad spend and actual sales, in real time. What’s more—RMNs are no longer just for retailers; brands across industries are tapping into these high-intent audiences to drive measurable results. With RMN ad spend projected to surpass TV advertising, the opportunity is massive.

At the Vibe Marketing Technology Fest, tune into the session, RMNs – The Next Frontier of the Digital Advertising Ecosystem and the panel discussion How Can Any Brand Win With RMNs? to explore how brands can get in early and get it right, and why mastering this new landscape might just be your competitive edge in the crowded marketplace of tomorrow.

Check out the full agenda here. 

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