Agenda

Simon is a globally recognised creative leader and strategic communicator. He is the Chief Communications & Marketing Officer at the King Salman Park Foundation – one of the world’s most ambitious and transformative urban regeneration projects set in the heart of Riyadh, Saudi Arabia. Formerly Global Chief Creative Officer at creative & strategic communications agency, Burson and Global Chief Creative Strategy & Innovation Officer at Hill & Knowlton, Simon led the creative transformation across the US, Middle East, China, and Europe. He blends strategic and design thinking with creative expertise to drive innovation, growth and transformative change, earning multiple Cannes Lions and top creative rankings in PR Week. A sought-after speaker and juror at Cannes Lions and D&AD, Simon is known for building creative cultures that inspire, connect, and transform.

Wasif is a result-driven Global Transaction Banking Leader and Innovator. In a career spanning over 25 years, he has played a key role in building and growing Trade, Supply Chain Financing (SCF) & Transaction Banking business, grounds-up, in multiple local & international banks. He has also been instrumental in banks becoming market leaders in Trade & Transaction Banking solutions based on the strength of their customer-centric products, distinguished user-experience and marketing prowess.

Wasif possesses proven expertise in establishing & managing both Business & Digital Technology. He is the trusted go-to person for leading strategic initiatives, digitalisation, technology transformation programs, FI/Fintech partnerships and sophisticated solution sales.

His alma maters include MIT Sloan School of Management and KFUPM.

Julian Morbidelli is a loyalty and rewards executive with over 15 years’ experience across the Middle East and Africa. He spent a decade with the ENTERTAINER, a leading provider of incentives and loyalty reward solutions, where he held senior leadership roles including General Manager for Saudi Arabia.Today, as Director of Loyalty at Cenomi Centers, he is shaping the launch of Cenomi Plus Loyalty, a new programme designed to engage the 130 million in annual footfall. Julian is recognised for creating ecosystems that engage and connect customers in unique ways while building commercial models that drive rapid and sustainable growth.

Mohamed Hegazy is the Chief Experience Officer (CXO) at almatar Group, leading customer-centric innovations in the travel industry. With expertise in CX, UX, VOC, and loyalty programs, Mohamed has driven significant NPS growth, retention, and self-service adoption.

Passionate about digital transformation, he has implemented Al-driven personalisation, gamification, and proactive engagement strategies.

Hany Mokhtar, known globally as “The CX Master” or “The CX King,” is a world-class authority in Customer Experience and Digital Transformation with over 30 years of cross-industry expertise spanning utilities, telecommunications, banking, government, and technology sectors. As the creator of the internationally recognized 4Es CX defining Framework and the ICE Methodology (Continuous Improvement of Customer Experience), he has transformed how organizations approach customer-centric business strategies. His groundbreaking work has been featured in CXM World Magazine as “one of the world class speakers and thought leadership,” recognized by The Arab Icons as The CX authority.

Mokhtar is also a Harvard Business Review Advisory Council member and published academic researcher, Hany has trained over 2,000 executive level students across multiple age groups, and professions through 5,000+ hours of expert knowledge transfer. 

His educational partnerships with prestigious institutions like the American University in Cairo have produced certified CX professionals, startup founders, and transformed senior executives from Fortune 500 companies including Emirates NBD, Mobily, Microsoft, and Qatar Insurance Company abs others ..

From C-Suite boardrooms to university lecture halls, from MENA & EMEA corporate leadership programs to international conferences, Hany combines deep scientific knowledge with empirical know-how  implementation expertise, making him the definitive authority for organizations seeking sustainable customer experience transformation and competitive advantage.

A certified marketing professional who launched Saudi as a destination into China and India working for Saudi Tourism Authority after building and positioning the brand for PIF giga-project Jeddah Central Development.  Earning over 70 awards internationally for work in Europe, Japan, the Caribbean, Americas and across Asia Pacific, John is the only person to win 3 Effie’s in travel, the benchmark on global marketing effectiveness. 

After 3 years of searching for an agency that understands travel he set one up. MSQ Middle East is the only creative agency in the Middle East specialising in travel and sport, backed by MSQ one of the fastest growing agency networks in the world, closing the loop in marketing to convert travellers and bringing in significant visitation and spend into Saudi and the Middle East.  

Ameerzeb is a market creation strategist known for turning ambitious national visions into financially sustainable, investable ecosystems. At the Royal Commission for AlUla, he leads the Commercial Development and Investment Promotion function, helping transform one of Saudi Arabia’s most iconic cultural landscapes into a globally relevant tourism economy.

Over the last two decades, Ameer has consistently turned white space into market opportunity. He has built new business lines, reshaped industries, and unlocked growth across some of the region’s most complex sectors. From launching the world’s first Islamic wealth platform at HSBC to structuring innovative investment models in sports and heritage tourism, his work has helped transform both institutions and entire destinations.

His approach sits at the intersection of policy, private capital, and cultural authenticity. He brings together stories and spreadsheets to design businesses and places that endure.

May is a visionary brand builder and transformation leader with over 20 years of experience shaping and scaling some of the region’s most iconic luxury and premium brands across fashion, beauty, and lifestyle. Renowned for her ability to blend strategic growth with cultural storytelling, May has led brand evolutions that connect emotionally, grow commercially, and stand out creatively.

Throughout her career, she has held senior leadership roles across top regional companies, where she spearheaded brand repositioning, omnichannel expansion, and consumer-centric innovation. Her approach merges data-driven strategy with deep storytelling to craft distinctive brand identities that resonate across physical and digital touchpoints. May is widely recognised as a cultural architect, helping Saudi-born brands express their heritage with relevance and beauty on the global stage.

A creative strategist on a mission to connect people, power up teams, and unlock business potential with AI, Bady is the product lead with Ninja, a quick commerce powerhouse in Saudi Arabia. Previously, he has led Product at MRSOOL, Haraj, Dukan and machinestalk. He holds a masters in Artificial Intelligence, and a degree in computer engineering. According to Bady, he believes in turning challenges into opportunities by blending curiosity and a human-centred approach.  

Ahad is a senior commercial executive with nearly two decades of proficiency in entertainment, retail, malls, fashion, F&B, hospitality, etc. He is recognised for transforming businesses, driving profitability, and fostering long-term value through strategic partnerships with committed passion for innovation in customer engagement. In his current role, he leads marketing at SALA Entertainment. Previously, he has led teams across Abdullah Al Othaim Investment Co, Majid Al Futtaim, Rubaiyat Modern Luxury Co. LTD and many more. 

Ibrahim is the Product Director at Tamara leading the Payment vertical. His role is to create a premier service by focusing on availability, risk, and cost. Prior to that, he led Foodics Pay product, a comprehensive payment solution that integrates software, hardware, and payment processing. With a background in Computer Science and an MBA from KFUPM, he possesses strong analytical, problem-solving, and leadership skills that enable him to contribute to business growth and development. He has a certification in Strategy Execution from Harvard Business School. According to Ibrahim, he has a passion to leverage his FinTech and SaaS expertise to create innovative and impactful products that solve real-world problems.  

Adeel is the Senior Director for Brand at the Saudi Olympic & Paralympic Committee, where he oversees the strategic and creative direction of the Team Saudi brand, celebrating the journeys and achievements of our athletes in the Olympic and Paralympic Games. Adeel has over 17 years of experience in brand, marketing, and commercial business leadership. He spent ~12.5 years at Procter & Gamble working in MiddleEast, Switzerland, Africa and Pakistan regions, launching and growing multiple brands such as Gillette, Safeguard, Pantene, H&S and Pampers – building strong background in brand equity, marketing strategy, creative ideation, consumer insights, problem solving and Business P&L Management. He has also led teams at Nahdi Medical Co., the largest pharmacy retail chain in GCC. He has certifications in corporate governance, healthcare management, and generative AI. According to Adeel, he is passionate about learning new things, building the capability of himself and others while making a positive impact in the world.

Bandar Abdulmajeed is the Chief Brand & Marketing Officer at Amsa Hospitality, bringing over 25 years of diverse experience in retail, hospitality, F&B, and entertainment. A proven leader, he has spearheaded over 2000 events, launched and rebranded over 30 brands, and established marketing departments for major companies. Known for his strategic acumen and ability to drive commercial growth and complex marketing operations, Bandar is committed to innovation, delivering impactful brand narratives, and building high-performing teams.

Mohammad is a versatile and results-oriented business and marketing management professional, with proven creative campaign leadership. In his current role as director of marketing and communications at Al Rajhi Takaful, he demonstrates strong knowledge of marketing strategy, brand positioning and relationship management. In the past, he has help prestigious roles with companies like Riyadh Holdings, Al Khozama Investment, Cenomi Centers and flynas. According to Mohammad, the experience and exposure gained with leading companies in its field has taught him the ability to quickly adapt to different marketing environments, while providing thought input and pro-active solutions.

Dr Adham brings over a decade’s experience in healthcare marketing, advertising, and communication, driving measurable business outcomes. Dr. Adham is currently the Group Marketing Director at Hayat National Hospitals under Alinma Group, leading national strategy and digital growth. With 15+ years of experience, he drives data-led acquisition, CRM retention, and brand performance. His work blends AI, analytics, and storytelling into scalable marketing systems. Google-certified and a Chartered Toastmaster, he’s known for precision execution and executive communication. He builds high-impact ecosystems that deliver measurable business results. 

Talha brings 22 years of experience in the vibrant and ever-evolving hospitality industry. His journey has encompassed various aspects such as Reservations, Sales, Marketing, Revenue Management, Front Office Management, and Guest Services. For the past 13 years, he has been an integral part of Riyadh hotels, involved primarily with hotel operations and guest experiences.

In his current role as the Director of Sales & Marketing at the prestigious Radisson Blu Hotel, Riyadh Convention & Exhibition Center, he excels at driving commercial success while upholding the highest standards of service excellence.

According to Talha, his ability to swiftly discern market shifts and adapt strategies has been a cornerstone of his success. ‘By aligning business objectives with customer-centric approaches, I strive to create seamless experiences that resonate with guests and elevate the hotel’s reputation.’

Serving nearly 30% of the top 1,000 online retailers, Feedonomics is the leading data management platform powering omnichannel growth for the world’s top brands and retailers. Customers like Dell, PUMA, Fox Racing, and New Balance see dramatic results with Feedonomics, such as a 95% increase in return on ad spend and a 22% increase in annual revenue growth. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft, and TikTok. To learn more about Feedonomics, a platform-agnostic BigCommerce subsidiary, visit www.feedonomics.com.

OneTrust’s mission is to enable the responsible use of data and AI. Our platform simplifies data collection with consent and preferences, automates governance through integrated risk management across privacy, security, IT/tech, third-party, and AI risks, and drives responsible data usage by enforcing policies across the entire data estate and lifecycle. OneTrust fosters seamless collaboration between data and risk teams to accelerate trusted innovation. Recognized as a market leader and pioneer, OneTrust holds over 300 patents and serves more than 14,000 customers worldwide, from industry giants to small businesses. For more information, visit www.onetrust.com.

monday.com is a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work. By combining building blocks, like apps automations and integrations, teams can build or customise the workflows of their dreams. Streamline and optimise your marketing work management processes together at scale for maximum efficiency — from idea, to strategy, to delivery.

Times of AI came into existence because of the everywhere-acknowledged importance of acquiring precise and current information in the very fast-developing sector of artificial intelligence. And as much as the industry developed, reliable and factual reporting had become scarce. The platform seeks to fill the gap between expert-driven insights into the latest on AI and an uncomplicated analysis.

StartupNews.fyi is India’s leading news & technology media company that focuses on Startups in India and top stories across the globe. From the latest news to the unicorns, we cover everything that happens in Startup World. Within a short span of time we have placed a great trust with the startups & reached over 2 million enthusiasts. Whether it is the in-person meetups and international delegations, SNFYI has served the ecosystem and helped several startups and investors to connect & spread the word through a single channel.

We explore how Artificial Intelligence and Exponential Technologies bring opportunities for people, organizations, and societies to increase their wealth and health.

Our audience is anyone who wants to improve in their career, their business, their investments; who wants to live a healthier, more productive, and fulfilling life; who wants to simplify and improve the education systems of their communities, or who simply wants to understand how Exponential Technologies are changing the world.

We publish articles, podcast interviews, and ebooks with insights from industry leaders and experts, and use cases of exponential technologies across multiple fields, including finance, healthcare, and education.

www.aitimejournal.com