Adobe Mixer mobile 02

ABOUT THIS EDITION:

As retail enters an era where AI is reshaping every customer interaction, brands are looking beyond isolated technology investments towards connected, intelligent experiences that bridge digital and physical commerce. 

The Retail Leadership Lounge, powered by Adobe x Merkle is designed as an exclusive, invitation-only evening that brings together senior retail, e-commerce, customer experience, marketing, and digital transformation leaders to exchange ideas around the future of retail.

Rather than a traditional networking event, the reception is envisioned as an intimate evening of thought leadership, executive dialogue, and meaningful relationship building. Set against the vibrant backdrop of Trader Vic’s at Hilton Dubai Palm Jumeirah, with panoramic views across Palm West Beach and Dubai Marina, the venue provides an atmosphere that is both sophisticated and relaxed.

Focus Areas:

01

If AI personalisation is now broadly accessible, where does the competitive advantage actually come from, and how do leading brands identify and protect it?

02

How significant is the gap between the customer data brands collect and the customer understanding they actually act on? What stands in the way of closing it?

03

What does real-time activation look like in practice, and why do so many organisations still find themselves working with insights that are hours or days out of date?

04

How can brands move from channel-specific personalisation strategies to a connected experience that feels consistent and relevant wherever a customer engages?

05

How should marketing leaders reframe the internal conversation around AI success, shifting focus from technology adoption metrics to tangible customer and business outcomes?

06

What is the right relationship between AI and the marketer? How do leading organisations use AI to sharpen human decision-making rather than sideline it?

Opening remarks

Keyur Dhavle

Keyur Dhavle

Director - Data and Analytics Strategy
Merkle

Agenda

9th Sept | Wednesday

4:30 pm

Registration & Welcome

5:20 pm

Welcome address by Adobe x Merkle

Keyur Dhavle

Keyur Dhavle

Director - Data and Analytics Strategy
Merkle

5:30 pm

Networking Reception

7:30 pm

End of event

VENUE : Trader Vics, Hilton Palm Jumeirah

800 X 500 venue image