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The VMF Impact: Moving the Needle in the Middle East

By Staff Writer

The VMF Impact: Moving the Needle in the Middle East

A stage where key industry leaders come together to further the discourse on global marketing trends, uniquely Middle East brand strategies, and the latest technologies

By bringing together a diverse group of professionals — from marketers and technologists to innovators and strategists — VMF fosters a collaborative environment where new ideas can be exchanged and explored.

Through insightful discussions on emerging technologies like AI, data analytics, and immersive media, the summit not only amplifies the discourse but also enables a collective learning experience that helps participants stay ahead of the curve. This dynamic exchange of knowledge is driving the evolution of marketing practices and enabling brands to leverage the latest advancements to connect with their audiences more effectively.

We asked technology leaders in the Middle East about how conferences like Vibe Marketing Tech Fest are driving forward-facing conversations in the region.

Rajesh Verma, General Manager, Middle East at Epsilon

We need forward-facing platforms like these to help dispel the myths that surround marketing and tech in the Middle East. Take retail media as an example; many believe retail media strategies rely solely on online behaviour and demographics, overlooking the power of transactional data, or that retail media only occurs on a retailer’s website.

These gatherings provide an opportunity to educate marketers on the true potential of new media opportunities, and how to avoid the pitfalls. They foster important connections that place attendees in a much better position to navigate the complexities of the evolving landscape.

Sharif Kotb, Area VP, Sales, GCC region at Braze

Conferences like Vibe Marketing Tech Fest (VMF) play a crucial role in shaping the marketing and tech landscape in the GCC by bringing together industry leaders, innovators, and decision-makers under one roof. These events foster meaningful discussions on AI-driven personalisation, first-party data strategies, and customer engagement trends. They do this while providing a platform for MarTech leaders like us to share real-life success stories and insights that help organisations drive better engagement.

At Braze, we use these gatherings to understand market trends, identify user challenges, and reflect on our ability to meet customer needs. VMF does an excellent job of structuring content-rich events backed by strong research.

Beyond thought leadership, these events are also about building real connections. Meeting our prospects and customers in person allows us to have deeper conversations about their needs and demonstrate how real-time, AI-driven, cross-channel engagement can transform their marketing strategies.

Riyad Khalil, Director - Middle East and North Africa at Adjust

VMF provides a  platform for industry leaders to collaborate, share insights, and explore emerging trends that are shaping the future of marketing and technology. It enables real-time discussions on data-driven strategies, AI-powered personalisation, and privacy-first marketing approaches, ensuring that brands stay ahead in an evolving landscape.

By bringing together experts from across the ecosystem, VMF fosters meaningful conversations that translate into actionable innovation — whether it’s refining customer acquisition strategies or enhancing measurement capabilities.

Terry Kane, Managing Director MEA at The Trade Desk

At The Trade Desk, we see a lot of promise and potential for growth in this region: there’s a collective drive towards innovation and trying new ways of working. Forums like Vibe Marketing Tech Fest provide an excellent opportunity to connect with our peers and other key players in the market, allowing us to work together to find new opportunities and ways of improving our industry.

Programmatic advertising is going from strength to strength, but we need to use conferences like VMF to engage in critical conversations around how brands and marketers can ensure they are set up for success and empowered to navigate the digital revolution with confidence.

We are excited to be a part of the journey and feel passionately about helping to shape a positive future for advertising in the region, whether that’s on Connected TV, Digital out of home, audio or online.

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