The Big Opportunity: Redesigning Your Marketing Workflow Around AI
From strategy to storytelling, AI is quietly redesigning the inner workings of modern marketing teams.
By Staff Writer
By bringing together a diverse group of professionals — from marketers and technologists to innovators and strategists — VMF fosters a collaborative environment where new ideas can be exchanged and explored.
Through insightful discussions on emerging technologies like AI, data analytics, and immersive media, the summit not only amplifies the discourse but also enables a collective learning experience that helps participants stay ahead of the curve. This dynamic exchange of knowledge is driving the evolution of marketing practices and enabling brands to leverage the latest advancements to connect with their audiences more effectively.
We asked technology leaders in the Middle East about how conferences like Vibe Marketing Tech Fest are driving forward-facing conversations in the region.
We need forward-facing platforms like these to help dispel the myths that surround marketing and tech in the Middle East. Take retail media as an example; many believe retail media strategies rely solely on online behaviour and demographics, overlooking the power of transactional data, or that retail media only occurs on a retailer’s website.
These gatherings provide an opportunity to educate marketers on the true potential of new media opportunities, and how to avoid the pitfalls. They foster important connections that place attendees in a much better position to navigate the complexities of the evolving landscape.
Conferences like Vibe Marketing Tech Fest (VMF) play a crucial role in shaping the marketing and tech landscape in the GCC by bringing together industry leaders, innovators, and decision-makers under one roof. These events foster meaningful discussions on AI-driven personalisation, first-party data strategies, and customer engagement trends. They do this while providing a platform for MarTech leaders like us to share real-life success stories and insights that help organisations drive better engagement.
At Braze, we use these gatherings to understand market trends, identify user challenges, and reflect on our ability to meet customer needs. VMF does an excellent job of structuring content-rich events backed by strong research.
Beyond thought leadership, these events are also about building real connections. Meeting our prospects and customers in person allows us to have deeper conversations about their needs and demonstrate how real-time, AI-driven, cross-channel engagement can transform their marketing strategies.
VMF provides a platform for industry leaders to collaborate, share insights, and explore emerging trends that are shaping the future of marketing and technology. It enables real-time discussions on data-driven strategies, AI-powered personalisation, and privacy-first marketing approaches, ensuring that brands stay ahead in an evolving landscape.
By bringing together experts from across the ecosystem, VMF fosters meaningful conversations that translate into actionable innovation — whether it’s refining customer acquisition strategies or enhancing measurement capabilities.
At The Trade Desk, we see a lot of promise and potential for growth in this region: there’s a collective drive towards innovation and trying new ways of working. Forums like Vibe Marketing Tech Fest provide an excellent opportunity to connect with our peers and other key players in the market, allowing us to work together to find new opportunities and ways of improving our industry.
Programmatic advertising is going from strength to strength, but we need to use conferences like VMF to engage in critical conversations around how brands and marketers can ensure they are set up for success and empowered to navigate the digital revolution with confidence.
We are excited to be a part of the journey and feel passionately about helping to shape a positive future for advertising in the region, whether that’s on Connected TV, Digital out of home, audio or online.
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Adeel is the Senior Director for Brand at the Saudi Olympic & Paralympic Committee, where he oversees the strategic and creative direction of the Team Saudi brand, celebrating the journeys and achievements of our athletes in the Olympic and Paralympic Games. Adeel has over 17 years of experience in brand, marketing, and commercial business leadership. He spent ~12.5 years at Procter & Gamble working in MiddleEast, Switzerland, Africa and Pakistan regions, launching and growing multiple brands such as Gillette, Safeguard, Pantene, H&S and Pampers – building strong background in brand equity, marketing strategy, creative ideation, consumer insights, problem solving and Business P&L Management. He has also led teams at Nahdi Medical Co., the largest pharmacy retail chain in GCC. He has certifications in corporate governance, healthcare management, and generative AI. According to Adeel, he is passionate about learning new things, building the capability of himself and others while making a positive impact in the world.
May is a visionary brand builder and transformation leader with over 20 years of experience shaping and scaling some of the region’s most iconic luxury and premium brands across fashion, beauty, and lifestyle. Renowned for her ability to blend strategic growth with cultural storytelling, May has led brand evolutions that connect emotionally, grow commercially, and stand out creatively.
Throughout her career, she has held senior leadership roles across top regional companies, where she spearheaded brand repositioning, omnichannel expansion, and consumer-centric innovation. Her approach merges data-driven strategy with deep storytelling to craft distinctive brand identities that resonate across physical and digital touchpoints. May is widely recognised as a cultural architect, helping Saudi-born brands express their heritage with relevance and beauty on the global stage.
A creative strategist on a mission to connect people, power up teams, and unlock business potential with AI, Bady is the product lead with Ninja, a quick commerce powerhouse in Saudi Arabia. Previously, he has led Product at MRSOOL, Haraj, Dukan and machinestalk. He holds a masters in Artificial Intelligence, and a degree in computer engineering. According to Bady, he believes in turning challenges into opportunities by blending curiosity and a human-centred approach.
Ahad is a senior commercial executive with nearly two decades of proficiency in entertainment, retail, malls, fashion, F&B, hospitality, etc. He is recognised for transforming businesses, driving profitability, and fostering long-term value through strategic partnerships with committed passion for innovation in customer engagement. In his current role, he leads marketing at SALA Entertainment. Previously, he has led teams across Abdullah Al Othaim Investment Co, Majid Al Futtaim, Rubaiyat Modern Luxury Co. LTD and many more.
Ibrahim is the Product Director at Tamara leading the Payment vertical. His role is to create a premier service by focusing on availability, risk, and cost. Prior to that, he led Foodics Pay product, a comprehensive payment solution that integrates software, hardware, and payment processing. With a background in Computer Science and an MBA from KFUPM, he possesses strong analytical, problem-solving, and leadership skills that enable him to contribute to business growth and development. He has a certification in Strategy Execution from Harvard Business School. According to Ibrahim, he has a passion to leverage his FinTech and SaaS expertise to create innovative and impactful products that solve real-world problems.
Bandar Abdulmajeed is the Chief Brand & Marketing Officer at Amsa Hospitality, bringing over 25 years of diverse experience in retail, hospitality, F&B, and entertainment. A proven leader, he has spearheaded over 2000 events, launched and rebranded over 30 brands, and established marketing departments for major companies. Known for his strategic acumen and ability to drive commercial growth and complex marketing operations, Bandar is committed to innovation, delivering impactful brand narratives, and building high-performing teams.
Mohammad is a versatile and results-oriented business and marketing management professional, with proven creative campaign leadership. In his current role as director of marketing and communications at Al Rajhi Takaful, he demonstrates strong knowledge of marketing strategy, brand positioning and relationship management. In the past, he has help prestigious roles with companies like Riyadh Holdings, Al Khozama Investment, Cenomi Centers and flynas. According to Mohammad, the experience and exposure gained with leading companies in its field has taught him the ability to quickly adapt to different marketing environments, while providing thought input and pro-active solutions.
Dr Adham brings over a decade’s experience in healthcare marketing, advertising, and communication, driving measurable business outcomes. Dr. Adham is currently the Group Marketing Director at Hayat National Hospitals under Alinma Group, leading national strategy and digital growth. With 15+ years of experience, he drives data-led acquisition, CRM retention, and brand performance. His work blends AI, analytics, and storytelling into scalable marketing systems. Google-certified and a Chartered Toastmaster, he’s known for precision execution and executive communication. He builds high-impact ecosystems that deliver measurable business results.
Talha brings 22 years of experience in the vibrant and ever-evolving hospitality industry. His journey has encompassed various aspects such as Reservations, Sales, Marketing, Revenue Management, Front Office Management, and Guest Services. For the past 13 years, he has been an integral part of Riyadh hotels, involved primarily with hotel operations and guest experiences.
In his current role as the Director of Sales & Marketing at the prestigious Radisson Blu Hotel, Riyadh Convention & Exhibition Center, he excels at driving commercial success while upholding the highest standards of service excellence.
According to Talha, his ability to swiftly discern market shifts and adapt strategies has been a cornerstone of his success. ‘By aligning business objectives with customer-centric approaches, I strive to create seamless experiences that resonate with guests and elevate the hotel’s reputation.’
Serving nearly 30% of the top 1,000 online retailers, Feedonomics is the leading data management platform powering omnichannel growth for the world’s top brands and retailers. Customers like Dell, PUMA, Fox Racing, and New Balance see dramatic results with Feedonomics, such as a 95% increase in return on ad spend and a 22% increase in annual revenue growth. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft, and TikTok. To learn more about Feedonomics, a platform-agnostic BigCommerce subsidiary, visit www.feedonomics.com.
OneTrust’s mission is to enable the responsible use of data and AI. Our platform simplifies data collection with consent and preferences, automates governance through integrated risk management across privacy, security, IT/tech, third-party, and AI risks, and drives responsible data usage by enforcing policies across the entire data estate and lifecycle. OneTrust fosters seamless collaboration between data and risk teams to accelerate trusted innovation. Recognized as a market leader and pioneer, OneTrust holds over 300 patents and serves more than 14,000 customers worldwide, from industry giants to small businesses. For more information, visit www.onetrust.com.
monday.com is a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work. By combining building blocks, like apps automations and integrations, teams can build or customise the workflows of their dreams. Streamline and optimise your marketing work management processes together at scale for maximum efficiency — from idea, to strategy, to delivery.
Times of AI came into existence because of the everywhere-acknowledged importance of acquiring precise and current information in the very fast-developing sector of artificial intelligence. And as much as the industry developed, reliable and factual reporting had become scarce. The platform seeks to fill the gap between expert-driven insights into the latest on AI and an uncomplicated analysis.
StartupNews.fyi is India’s leading news & technology media company that focuses on Startups in India and top stories across the globe. From the latest news to the unicorns, we cover everything that happens in Startup World. Within a short span of time we have placed a great trust with the startups & reached over 2 million enthusiasts. Whether it is the in-person meetups and international delegations, SNFYI has served the ecosystem and helped several startups and investors to connect & spread the word through a single channel.
We explore how Artificial Intelligence and Exponential Technologies bring opportunities for people, organizations, and societies to increase their wealth and health.
Our audience is anyone who wants to improve in their career, their business, their investments; who wants to live a healthier, more productive, and fulfilling life; who wants to simplify and improve the education systems of their communities, or who simply wants to understand how Exponential Technologies are changing the world.
We publish articles, podcast interviews, and ebooks with insights from industry leaders and experts, and use cases of exponential technologies across multiple fields, including finance, healthcare, and education.
ObservePoint’s Web Governance platform brings insights, automation, and compliance to the complexity of your digital experience. Our solution automatically scans your websites from the highest traffic pages and user paths to the darkest corners. See what’s performing below acceptable standards, trace it back to the source, and get on a path to improvement. Audit privacy compliance efforts, validate landing pages, confirm data tracking, monitor your entire marketing tech stack, and much more. ObservePoint presents the reality of what’s happening on your website and gives you a clear map to make it even better.
The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com
Braze is a leading customer engagement platform that helps brands build meaningful relationships with their audiences in real time. By leveraging AI-powered personalization, cross-channel messaging, and actionable insights, Braze enables businesses to create seamless and dynamic customer experiences across mobile, web, email, and more. Trusted by global brands, Braze empowers marketers to craft data-driven campaigns that drive loyalty, retention, and growth. With a focus on innovation and scalability, Braze is redefining how companies connect with customers in today’s digital-first world. Learn more at braze.com.
Brandwatch is the world’s premier social suite, empowering the world’s most admired companies to understand and engage with customers at the speed of social. Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
MoEngage is an insights-led platform trusted by 1,350+ global & native brands like McAfee, Domino’s, Nestle, Deutsche Telekom, Landmark, GMG, Apparel, Azadea, Entertainer and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
Epsilon is a global technology, data and services company that the world’s leading brands use to harmonize consumer engagement across their paid, owned and earned channels. The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric identity resolution–embedded in data-enriched analytic, marketing and media solutions and services—Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. 1 Voice to harmonize engagement across paid, owned and earned channels. For more information, visit www.epsilon.com.
Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at sitecore.com.