November 18, 2026 - 5 pm onwards
Two Generational Shifts at Once: AI Search and AI Agents — What Multi-Location Brands Need to Know and Do Next
ABOUT THIS EDITION:
Marketing is being reshaped by two generational shifts arriving simultaneously. The first is AI search: customers are increasingly discovering, evaluating, and choosing brands through AI-generated answers and conversational assistants that synthesise reviews, weigh reputation, and deliver recommendations, often without the customer ever visiting a brand’s own channels. The second is AI agents: autonomous workflows that are beginning to execute, optimise, and manage entire segments of the marketing operation without human initiation at every step. Individually, each shift would be significant. Together, they are compounding, changing not only how customers find brands but how marketing teams are structured to serve them.
For multi-location brands, the stakes are particularly high. Reputation signals that vary from one location to the next directly influence how AI systems recommend the brand. Customer expectations shaped by AI-native experiences are rising faster than most organisations can adapt. And the marketing teams tasked with navigating this new landscape are themselves being redefined, with new roles, new workflows, and new measures of success emerging in real time. This session brings together senior leaders across marketing, CX, growth, brand, and digital to examine what these twin shifts mean in practice and how to build a strategy that accounts for both.
Talking Points:
AI-powered search and answer engines are fundamentally altering the path from intent to purchase. How are multi-location brands adapting their discovery and visibility strategies to ensure they are being found, cited, and recommended in this new environment?
Brand reputation has always mattered, but in an AI-mediated discovery landscape, it has become a direct input into whether and how a brand is surfaced by LLMs. How should organisations be thinking about review quality, sentiment, and local reputation signals as strategic assets, and what does that mean for how CX, brand, and marketing teams collaborate?
Consumer behaviour is shifting in ways that extend well beyond search. Customers now expect personalised, context-aware, and near-instant interactions across every touchpoint — expectations shaped by the AI-native experiences they encounter elsewhere. How are multi-location brands closing the gap between what customers now expect and what the organisation can currently deliver at scale?
As AI agents move from experimentation to production, marketing teams are beginning to look fundamentally different. Which workflows are most ripe for autonomous execution, which require human judgement to remain in the loop, and what new roles and capabilities are emerging as a result?
The convergence of AI search and AI agents creates a unique compounding effect: the same reputation and experience signals that determine whether a brand is recommended by AI also feed the agents that manage engagement and retention downstream. How are forward-looking organisations building a unified strategy that addresses both shifts together, rather than treating them as separate initiatives?
Agenda
18th November | Wednesday
Welcome & Networking
Welcome Address by Martechvibe
Opening Remarks by Birdeye
Two Generational Shifts at Once: AI Search and AI Agents — What Multi-Location Brands Need to Know and Do Next
Outlook of the Leaders and Session Highlights
End of Discussion followed by canapés and drinks.
REGISTER NOW
Note:
- All registrations are reviewed to ensure relevance to the event’s senior leadership audience.
- Only approved attendees will receive a confirmation email with event access details
VENUE: The Westin Singapore
Adobe
Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Grammarly / Superhuman, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
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