Vibe Marketing Tech Fest, Dubai

The Middle East’s Largest Marketing Innovation Event

About VMF

Founded in 2018, Vibe Marketing Tech Fest (VMF) is one of the world’s largest and most influential marketing tech conferences. It is the premier gathering for marketing, technology, product, CRM, revenue, and CX leaders. Designed to explore the latest trends, strategies, and cutting-edge tools shaping the marketing landscape, VMF serves as the ultimate platform where marketing pioneers connect with technology innovators.

Join industry leaders as they network, exchange insights, and redefine the future of marketing through the power of technology.

VMF is presented by Martechvibe, a global marketing and CX magazine with a reach of over 2 million professionals

VMF Compress GIF

2025 Overview

Attendees

Attendees

Over 460 marketing professionals, C-suites, decision-makers, and thought leaders.

Companies

Companies

Representing 250+ leading brands across 25+ industries.

Speakers

Speakers

40+ industry pioneers and visionaries shared their expertise.

Speakers

Anupama Gupta

Director of CRM & Loyalty

ADCOOP.COM

Alyza Beg

Group Chief Marketing and Communications Officer

easa-saleh-al-gurg-group

Kara Moddemann

Vice President, Growth & Marketing

luxury-closet

Marwen Ben Messaoud

Head of Growth Middle East, Africa, South Asia

spotify

Richard Shotton

Best-Selling Author & Behavioral Marketing Expert, Founder

astroten

Rishi Gupta

Regional Director - Middle East & Africa

nothing

Sevgi Gur

Chief Marketing Officer

property-finder

Will Snow

Associate Director Digital Technologies

yum

Nandakumar Vijayan

Global Director, Marketing & Communications

lulu-retail

Pravin Kumar

Global Head of Digital & Ecommerce

dabur

Mustafa Bohra

Associate Director - Martech and Analytics

careem

Olena Lemeshko

Vice President, Brand & Customer Experience

starbucks_new

Key Themes

Brand Growth & Consumer Loyalty

  • Balancing brand and performance
  • Rethinking loyalty programs
  • Personalizing customer experiences
  • Unconventional storytelling mediums
  • Martech, Adtech & Data

  • Martech-Adtech integrations
  • Customer identity profitability
  • Hyper-personalisation for ROI
  • Retail Media Networks (RMNs)
  • AI, Automation & Tech

  • AI-driven creative campaigns
  • GenAI for marketing efficiency
  • Real-time personalisation tools
  • Conversational commerce strategies
  • Engagement, Apps & Social

  • Habit-forming app designs
  • Social commerce and community
  • Sustained customer engagement
  • Measuring influencer campaign effectiveness
  • Silver Sponsors

    adwake
    bloomreach
    Brandwatch
    Emarsys-logo
    epsilon 2
    lemnisk
    moengage
    vonage 3

    Exhibitors

    Observe Point
    Silciln
    3in1

    Event Tech Partner

    adwake
    konfhub
    adwake

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